Trade Show Basics

The Trade Show Basics – What Essentials You Should Bring

By | Trade Shows, Uncategorized

A strong presence at a trade show has proven to be a very effective way of growing a business and contacting new potential clients and customers. Whether you’re an experienced veteran when it comes to tradeshows or you’re brand new to the process, there are certain things you don’t want to forget. No matter how prepared you think you might be, it never fails that something gets left behind. Read More

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Undercover Marketing

By | Uncategorized

Simply put, undercover marketing is the strategy of introducing a product to consumers in a way that does not seem like advertising. Sometimes referred to as stealth marketing, these strategies typically involve agents posing as regular everyday people who show products to others who are completely unaware they are being marketed to. Read More

Trade Show Booth

Train Your Staff to Get the Most From Your Trade Show Booth

By | Marketing, Networking, Trade Shows

In the time leading up to a trade show, with all of the many items that you need to check off your to-do list, it can be easy to overlook one very essential preparation. This essential preparation is training the staff who will be manning your trade show booth. No matter how amazing your booth looks or how great your products and services are, if your staff is not ready, you may lose out in a big way. Read More

Successful Companies

What Do Successful Companies and The Avengers Have in Common?

By | Business Strategy, Friendly Advice, Marketing

There’s an emergency on the horizon. Unforeseen forces of evil arise from both inside and outside and now threaten to take over and devastate what you have been building. A highly trained team of experts with exceptional talents and powers has been assembled to first defend the integrity of what remains, and then boldly blaze a trail for the future. The fate and success of the future is now in the hands of this elite force, emboldened with their commitment to all that is good and right. Read More

branded gifts

5 Branded Gifts That Don’t Suck

By | Brand, Business Strategy, Friendly Advice

Whether you’re looking for small rewards or prizes for your employees or whether you are trying to find just the right promotional gift for potential clients at a trade show, giving away branded gifts that are unique and memorable is no easy feat. You can’t expect to thrill people with mouse pads and stress balls anymore. Now you need something that is at least slight useful and just cool enough to carry around. Read More