Any discussion about marketing trends in 2015 will undoubtedly include a focus on social media, digital marketing and mobile, but what about print marketing? It’s no secret anymore that print marketing continues to play a vital role in the success of any company’s marketing success. The question is, what 2015 printing trends should you focus […]
Decorate Your Office to Promote/Foster Culture
Culture has become a big deal. There is more focus on building cultures that foster success and innovation in companies around the world now than there ever has been. It wasn’t always this way. Business owners and CEO’s used to have many other things ahead of culture when it came to priorities.
5 Things Your Logo Should Say About Your Business
One common mistake businesses make when it comes to the branding and marketing of their company is in how they use their logo. Some businesses underestimate just how important a logo is and how it can impact a potential client or customer or they overuse a logo that may have great meaning to them that […]
Percentage That Should Be Allocated for a Marketing Budget
There is always the question about how much to spend for marketing in a business. While the payoff for strong marketing is great, there’s always a risk involved. Bad decisions on how much money to spend on marketing have sunk many businesses in the past. Either they spend too much from which they cannot recover […]
Unique Branded Merchandise/Swag for Your Employees
Most employees would agree that it’s fun to get company branded swag every now and then. In the past, items such as coffee mugs, tee shirts, and even pens and pencils with the logo on it serve as the perfect prizes at meetings or gatherings. They can also serve to promote company solidarity and team […]
3 Signs That It’s Time to Update Your Business Cards
There’s quite a bit riding on that business card of yours. Every time you hand one out to a new contact or potential client, you are making statements about who you are, what your company offers and so much more. People get more than a name and a phone number when they first glance at […]
4 Ways You May be Creating Inconsistency With Your Brand
When you spend thousands of dollars to develop and strengthen a brand that you believe in, the last thing you want to do is dilute the power of that branding with inconsistencies. Yet as time goes on, we continue to see businesses make this mistake. They are engaged, often unintentionally, in detracting from their brand […]
What to Bring to an Expo to Fit In and to Stand Out
The success of your next expo is in your control. You just have to know the right things to focus on so that you are not only prepared to look the part, but also ready to stand out from your competitors. That’s why it is so important to know what to bring to an expo.
Introducing the revolutionary PRINT+LIFE…
After years of writing and several months in the studio secretly recording our debut album, we’re ready to announce it to our fans. Welcome to PRINT+LIFE.
Expo Booths that Draw a Crowd
For most businesses, there is one way to truly measure the success of their participation at a trade show or business expo – the size of the crowd at their expo booths. All of the work and thought that was put into presenting a display that will leave a lasting and convincing impression is for […]