At some point, when your focus is on growing and increasing business, you will have to put some thought into how to make your business stand out from your competition. This almost always comes back to a good marketing strategy including the various marketing material you use to reach your contacts. In order to be […]
Tips to Finding a Great Graphic Designer for Your Marketing Material
It seems that inside of us all, there is a great graphic designer that is just waiting to be discovered. We know we have it in us to create the perfect website for our business or to design an eye-catching brochure that is sure to attract everyone on our contact list. With this desire to […]
10 Important Print Marketing Statistics Every Business Should Know
Most businesses will have had conversations by now about their digital marketing plans for 2015. These plans will undoubtedly include social media strategies, an increase in targeted email responses, and a focus on mobile friendly websites. These have definitely proven to be successful marketing strategies in the past and there is no reason to believe […]
How Your Printing Practices Should Change During the Seasons
Print strategy goes beyond choosing colors and paper for your business cards and stationery. To truly be effective in reaching your customer or client at the right time and in the right place, you should also consider other significant factors such as the time of year. Related: What Goes into a Brand? Changing your printing […]
3 Reasons Why Your Business Cards Aren’t Working
Business cards are a big part of your first impression on a potential customer or client…and you know what they say about first impressions. Do not make the mistake of underestimating a business card as a way to connect with your target audience. Some people may be under the impression that business cards are an […]
What Goes into a Brand?
“Your brand isn’t what you say it is. It’s what they say it is.” – Marty Neumeier, ‘The Brand Gap’ Have you ever wondered how much work goes into a logo? Or what your designers are really doing behind their computer screens when you hand over your company identity for them to redesign, or maybe […]
Direct Mail – Why it’s Making a Comeback in a Big Way
When it comes to marketing, we are all looking for the next big trend or the best new strategy to promote our services and products. As it turns out, the next big thing may be something we are all more aware of than we realize. Business analysts and marketing strategists continue to point to the […]
Five Design Trends to Look Out for in 2015
A new year gives us all new energy and a boost in our desire to take things to the next level. We find ourselves ready to take on new challenges in an effort to increase business and grow like we never have before. Related: 2015 Trend: Metal Business Cards. Part of that growth involves paying […]
Top 7 Ways to Generate Leads on Twitter you Must Know
Twitter has become a major source of new potential online business as it gives your company the opportunity to interact with consumers directly. When attempting to generate leads on Twitter, your tweets must differentiate from the norm. With a few small tweaks, you can transform your tweets into leads. It is simply a matter of […]
Top 10 Green Printing Processes
Although there is no official standard to determine green printing processes, an environmentally-minded printer should utilize the most eco-friendly paper; reduce waste ink, solvents and toxic chemicals and be willing to use natural inks such as soy and other vegetable inks. There are many different types of green printing processes; the following is a list […]