If you know the first thing about running a business, you know that you don’t have one if you don’t have clients and customers. Bringing in new customers comes fairly easy if you have a good sales team, but when it comes to keeping the ones you already have, that’s when it starts to get […]
Category: Brand
Stickers: Not Just for Kids!
When you think of stickers you probably picture the pack of small, glittery adhesives that came in specialty coloring books when you were a kid. But unless your business sells coloring books, those cartoonish stickers really aren’t going to benefit your marketing strategy. Fortunately, there’s a lot more to stickers than the arts and crafts […]
Our 3 Favorite Business Cards from 2015
At Printing Solutions, each client we work with is a special experience. Our clients are of all different walks of life, from barbers to bloggers to body sculptors, and each project brings its own rewarding journey. But each year, some projects rise above as shining examples of our best work. Our favorite business cards from […]
How to Choose the Best Fonts for 2016
A picture’s worth a thousand words, but if you’re a savvy business owner, you probably know that the font you choose for those thousand words is pretty important too. “It’s just like the filter that you put on a photo; it says a lot about the person and who they are. That’s what font faces […]
5 Reasons You Need a Business Card
These days, nearly everyone has a business card. Whether it’s one provided by your company for the position you fill or it’s one you purchased for yourself, chances are good that you’ve had a business card at some point in your life. Studies show that having a business card is important. Sales increase 2.5 percent […]
5 Branded Gifts That Don’t Suck
Whether you’re looking for small rewards or prizes for your employees or whether you are trying to find just the right promotional gift for potential clients at a trade show, giving away branded gifts that are unique and memorable is no easy feat. You can’t expect to thrill people with mouse pads and stress balls anymore. […]
Decorate Your Office to Promote/Foster Culture
Culture has become a big deal. There is more focus on building cultures that foster success and innovation in companies around the world now than there ever has been. It wasn’t always this way. Business owners and CEO’s used to have many other things ahead of culture when it came to priorities.
Percentage That Should Be Allocated for a Marketing Budget
There is always the question about how much to spend for marketing in a business. While the payoff for strong marketing is great, there’s always a risk involved. Bad decisions on how much money to spend on marketing have sunk many businesses in the past. Either they spend too much from which they cannot recover […]
Unique Branded Merchandise/Swag for Your Employees
Most employees would agree that it’s fun to get company branded swag every now and then. In the past, items such as coffee mugs, tee shirts, and even pens and pencils with the logo on it serve as the perfect prizes at meetings or gatherings. They can also serve to promote company solidarity and team […]
4 Ways You May be Creating Inconsistency With Your Brand
When you spend thousands of dollars to develop and strengthen a brand that you believe in, the last thing you want to do is dilute the power of that branding with inconsistencies. Yet as time goes on, we continue to see businesses make this mistake. They are engaged, often unintentionally, in detracting from their brand […]