Keeping up with current technology that can help promote and grow your business has long been a challenge for businesses both small and large. Every business is in constant search of that sweet spot when it comes to technology – not too early, when the cost outweighs the ROI, and not too late when you’re […]
Category: Print Marketing Advice
2015 Print Trends
Any discussion about marketing trends in 2015 will undoubtedly include a focus on social media, digital marketing and mobile, but what about print marketing? It’s no secret anymore that print marketing continues to play a vital role in the success of any company’s marketing success. The question is, what 2015 printing trends should you focus […]
3 Signs That It’s Time to Update Your Business Cards
There’s quite a bit riding on that business card of yours. Every time you hand one out to a new contact or potential client, you are making statements about who you are, what your company offers and so much more. People get more than a name and a phone number when they first glance at […]
Expo Booths that Draw a Crowd
For most businesses, there is one way to truly measure the success of their participation at a trade show or business expo – the size of the crowd at their expo booths. All of the work and thought that was put into presenting a display that will leave a lasting and convincing impression is for […]
Five Design Trends to Look Out for in 2015
A new year gives us all new energy and a boost in our desire to take things to the next level. We find ourselves ready to take on new challenges in an effort to increase business and grow like we never have before. Related: 2015 Trend: Metal Business Cards. Part of that growth involves paying […]
Top 10 Green Printing Processes
Although there is no official standard to determine green printing processes, an environmentally-minded printer should utilize the most eco-friendly paper; reduce waste ink, solvents and toxic chemicals and be willing to use natural inks such as soy and other vegetable inks. There are many different types of green printing processes; the following is a list […]
4 Tips To Minimize Turnaround Times With Your Print Vendors
One of the most crucial elements in getting an order printed is turnaround time. While most printers offer rush services at an extra cost, the ideal approach is for both the client and the vendor to maximize efficiency and minimize the overall time it takes for the project to be completed. As a leading design […]
Best Colors to Use in Marketing Materials
Whether we realize it or not, the colors used in marketing materials are sending a very big message to their target audience all on their own. There are specific feelings and emotions that certain colors evoke and when the right color is used in the right place, it can play a key role in delivering […]
5 Tips to Make a Successful Trade Show
We like to write about trade shows a lot, but for good reason! A large number of our clients attend trade shows and expos and have questions about how to make it a successful event for their business. While we can absolutely help you design the perfect layout for your booth, excellent marketing materials and […]
Design a Print Strategy Around Your Website Analytics
Your website is the best source of information to analyze your customers and turn into a marketing strategy. You can tell exactly which part of your business your customers are most interested in. Assuming your website is set up so you can track which pages your visitors go to, you can design a great print […]