Maximizing ROI through marketing efforts is a constant challenge for marketing professionals but critical to the success of the company. Therefore, to address this, marketers must utilize quantitative data to measure the results of their campaigns regardless of the channel. From those numbers, they can create marketing strategies to maximize ROI for existing and future projects. The following is a list of the six most effective marketing strategies for maximizing your ROI.
Lead Scoring- With the lead scoring strategy, marketers can grade leads as cold, warm or hot. A lead scoring strategy monitors each lead as they evolve through the program to determine the relative point when they are ready to make a purchase.
Lead Nurturing- Lead Nurturing is a structured process by which conversations are held with new leads about their needs whereby specific content is the focus of the discussion. According to a report by Forrester, companies that excel in lead nurturing generate 50% more sales-ready leads with a 33% lower cost per lead. This significantly improves the ROI of marketing spending.
Follow the Customers- Customers are flocking to digital channels now more than ever before as opposed to visiting the traditional brick-and-mortar location. These digital channels are gateways for e-commerce activities and the majority of companies are funneling some of their resources toward the digital channel.
Become Social- Most customers spend a large amount of time using social media either on their desktop, laptop, mobile device or tablet. The largest platforms have over 1 billion users and many marketing executives are planning to invest in social networks. It is important to note that direct access to the customer can be a blessing and a curse since social media websites can contain disgruntled visitors. This can be an excellent opportunity if managed corrected as negative postings about a company can be resolved immediately.
Maintain Dialogue- Handheld devices have become an extension of the computer creating a huge touch point for consumers. The majority of marketing professionals are planning to invest in the mobile market in the future. Websites and advertisements must now be formatted correctly for the desktop, tablet and mobile device.
Search Engine Optimization (SEO)- Search engine optimization is considered a best practice in the digital world. By optimizing the company’s website with keywords that consumers may type into a browser, you are able to rank higher in search engines thus improving visibility and sales. A marketing strategy that identifies and contains the SEO component will be more successful as it attracts users to the website.
Marketers have a regular challenge of lowering their costs and maximizing their ROI. However, when following the aforementioned six strategies, an improvement in the ROI should be evident and new customers will be knocking at the door. Feel free to give us a call at 480-596-6300 anytime to discuss the marketing strategies we can help you with here at Printing Solutions!