3 Tips for Creating the Perfect Brochure
Brochures, Design, Printers
When it comes to creating the perfect brochure, there are few Scottsdale print companies that know how to do it better than us. We’ve designed more than enough brochures to know what works and what doesn’t.
Here’s what we’ve learned: emotions matter! Your brochure should be intriguing, informative and leave people wanting more. If your brochure can do those three things, then it’s golden.
To create the perfect brochure, you’ll want to concentrate on each specific panel individually
Panel 1 (Front)
Panel 1 is the first thing that customers will notice. It is the most important part of your brochure. Design something so great that it makes people want to open it, such as coming up with a catchy question, using colorful graphics or a combination of the two. Also, don’t forget to include your logo!
Related: Logo Development and Your Brand Future
The Guts
The inside of the brochure is the “heart” of your brochure, literally and figuratively. This is where a potential client is going to get to know who you are/what you do/why they need to work with you. A word of advice: don’t list all of your prices! At this point, this person is still a cold lead. They have no reason to spend money on your product or service yet. The purpose of the brochure is to reel them in and gain their interest.
The Back
The back may be the most overlooked part of a brochure but it’s more important than you might think. This is where a customer looks for information on how to contact you…so don’t skimp and leave it blank! Be sure to list the all the pertinent information as well as one last reason why a customer simply can’t live without your goods or services.
Related: A Guide To Creating The Wow Factor!
For help creating the perfect brochure, give Printing Solutions a call at 480-596-6300. When it comes to printing for business, no one beats Printing Solutions!
Related Posts
Everything You Need to Know About CMYK
Design, Friendly Advice, Print Marketing Advice, Printers, Printing Trends
In the world of printing, finding the right color is far from an exact science. Each individual ink and printing method gives slightly different results, and matching the colors of a new project with those of a previous one can be difficult. Fortunately. CMYK printing gives very similar results at a high quality. Here’s an […]
Read Post
Before and After the Creative Process: See the Life Cycle of a Branding Project
Brand, Business Strategy, Design, Food For Thought, Friendly Advice, Logo, Marketing, Print Marketing Advice, Printing Trends, Social Media
Here at Printing Solutions, we love helping businesses refine and share their brand through print. Our branding package is a popular choice among business owners who are looking for a little guidance in how to put their company out there and want us to work our magic.
Read Post
5 Fun Upgrades to Your Business Cards
Brand, Business Cards, Business Strategy, Design, Food For Thought, Friendly Advice, Logo, Marketing, Networking, Print Marketing Advice, Printers, Printing Trends
Here at Printing Solutions, we firmly believe that people should be impatient to hand out their business card. Once you start to lose that spark, it’s time to consider upgrading to a look that is more current and eye-catching. We provide the best solutions for our clients, and often, they include one of these 5 […]
Read Post