When so many of your competitors, who offer similar products and services to yours, are present under the same roof as you, you had better know how to stand out. Trade shows are not only proving to be extremely valuable to your potential customers, but they can be hugely successful for you as you strive […]
How to Efficiently Network at a Trade Show
Networking at a trade show is one of the best ways to find new prospects and potential customers. It’s cheap. It is personal. And can have a longer lasting effect with your prospect if done correctly. However, networking is often overlooked in the rush and excitement of a trade show. It can also be difficult to […]
3 Reasons Why Direct Mailers Aren’t Dead
We sometimes hear the words “old fashioned” when we talk about direct mailers. With the heavy influence of Internet and email marketing, many people believe that advertising and marketing through the mail is a thing of the past. The truth is, they couldn’t be more wrong.
How to Help Your Employees Focus on Your Business Core Values
For some employees, the core values of the business they work for are that set of slogans they had to memorize when they first interviewed for the job. Your employees see them every once in a while at the bottom of an email. They probably don’t have them memorized, let alone implement them in their work.
Design Tips for an Effective Banner
Are banners worth it when it comes to establishing a presence at a trade show, conference or even an office space? The answer is in the design. Comparatively speaking, banners are one of the most cost effective forms of branding and marketing available. Does that mean they will always be helpful? Definitely not! Unfortunately, a […]
Planning for Trade Shows in 2015
For many companies, annual trade shows in various locations across the country are an integral part of growing their business in 2015. Research shows that the businesses who attend trade shows are much more willing to make decisions based on what they see and hear at the events. They offer an excellent opportunity for networking […]
What Does the Average Company Spend on Advertising for the Super Bowl?
For those of us who have watched the Super Bowl on a consistent basis for the last several years, we all know there is a third team playing their best game at the same time the 2 football teams are on the field. It’s the team of Super Bowl Commercials and they most likely have […]
What Businesses Can Learn from Taylor Swift’s Album 1989
At the same time that the queen of the millennial age, Taylor Swift, enjoys rampant success from the release of her newest album, 1989, she may be also teaching businesses everywhere a few important lessons in marketing. If not teaching, at least providing a good reminder of how important branding, consistency and connecting with an […]
What You Need to Know About 3D Printing
So much has changed in the last few years when it comes to 3D printing. What was once a very exclusive technology to the very wealthy is now becoming more accessible as prices have decreased. 3D printers are playing a more important role than ever for both businesses and individuals. Related: Metal business cards? 2015 […]
How to Make My Business Stand Out with Marketing Material
At some point, when your focus is on growing and increasing business, you will have to put some thought into how to make your business stand out from your competition. This almost always comes back to a good marketing strategy including the various marketing material you use to reach your contacts. In order to be […]