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Design, Logo, Marketing
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5 Things Your Logo Should Say About Your Business
Design, Logo, Marketing
One common mistake businesses make when it comes to the branding and marketing of their company is in how they use their logo. Some businesses underestimate just how important a logo is and how it can impact a potential client or customer or they overuse a logo that may have great meaning to them that […]
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Percentage That Should Be Allocated for a Marketing Budget
Brand, Marketing
There is always the question about how much to spend for marketing in a business. While the payoff for strong marketing is great, there’s always a risk involved. Bad decisions on how much money to spend on marketing have sunk many businesses in the past. Either they spend too much from which they cannot recover […]
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Unique Branded Merchandise/Swag for Your Employees
Brand, Business Strategy, Design, Friendly Advice
Most employees would agree that it’s fun to get company branded swag every now and then. In the past, items such as coffee mugs, tee shirts, and even pens and pencils with the logo on it serve as the perfect prizes at meetings or gatherings. They can also serve to promote company solidarity and team […]
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3 Signs That It’s Time to Update Your Business Cards
Business Cards, Print Marketing Advice
There’s quite a bit riding on that business card of yours. Every time you hand one out to a new contact or potential client, you are making statements about who you are, what your company offers and so much more. People get more than a name and a phone number when they first glance at […]
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4 Ways You May be Creating Inconsistency With Your Brand
Brand, Business Cards, Business Strategy, Social Media
When you spend thousands of dollars to develop and strengthen a brand that you believe in, the last thing you want to do is dilute the power of that branding with inconsistencies. Yet as time goes on, we continue to see businesses make this mistake. They are engaged, often unintentionally, in detracting from their brand […]
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What to Bring to an Expo to Fit In and to Stand Out
Friendly Advice, Networking, Trade Shows
The success of your next expo is in your control. You just have to know the right things to focus on so that you are not only prepared to look the part, but also ready to stand out from your competitors. That’s why it is so important to know what to bring to an expo.
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Introducing the revolutionary PRINT+LIFE…
Uncategorized
After years of writing and several months in the studio secretly recording our debut album, we’re ready to announce it to our fans. Welcome to PRINT+LIFE.
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Expo Booths that Draw a Crowd
Friendly Advice, Print Marketing Advice, Social Media, Trade Shows
For most businesses, there is one way to truly measure the success of their participation at a trade show or business expo – the size of the crowd at their expo booths. All of the work and thought that was put into presenting a display that will leave a lasting and convincing impression is for […]
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Where Should You Splurge and Save on Trade Show Supplies?
Trade Shows
When so many of your competitors, who offer similar products and services to yours, are present under the same roof as you, you had better know how to stand out. Trade shows are not only proving to be extremely valuable to your potential customers, but they can be hugely successful for you as you strive […]
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