In today’s digitally focused world, there are more ways than ever to engage with potential customers. While direct mail campaigns are still a fantastic way to target a customer base, social media has become one of the dominant modes of communication for the majority of your potential clients.

Receiving direct mail is fun. It’s real, it’s tangible, and there’s something special about being able to hold it and open it to see what’s inside. It also usually receives a much higher response rate than email — customers’ inboxes are flooded with sometimes hundreds of emails each day, and it’s all too easy to […]

For most businesses, direct mail plays a huge role in their marketing strategy. Time and again direct mail has proven to be one of the most effective marketing tools a business can use, and if you’re already utilizing it, you’re on a good track. But just because you’re mailing out postcards on the regular doesn’t […]

Owning or managing a business means that you are constantly on the search for bigger and better ways to reach your potential customer. This often includes trying new forms of marketing while improving on methods that have already proven to work for you.

Mailing postcards, ads or any other marketing material has been and continues to be a proven strategy for reaching potential clients and customers. Even with the success of digital marketing over the last 20 years or more, direct mail still holds its own when it comes to relaying a purposeful message that inspires recipients to […]

There is much more to Every Door Direct Mail or EDDM than meets the eye. Although the program does offer an easier way to reach more people without some of the restrictions that were in place before, there are also some details that are worth considering before you launch your first EDDM campaign.

Consumers are overrun with digital marketing campaigns. Businesses often send out emails to a mailing list to promote sales and discounts, but with so many businesses doing exactly the same thing, your carefully crafted newsletters and emails often end up in the trash folder, sometimes without even being opened.

Let’s face it; your business card says a lot about you. This business card travels with you everywhere you go and it’s always your first opportunity to leave a lasting impression. After all, this small, but powerful marketing piece is your chance to convey to each person that they should choose your business.

Many businesses have found that using large format printing to promote their goods and services is a highly effective way to connect with their audience. Whether it’s a poster highlighting a special promotion or a banner used at a trade show booth, when done correctly, large format printing is obvious choice for conveying a strong […]

When attempting to draw in new customers or clients through direct mail marketing, it’s important to have an understanding of how to get the best results. Not every direct mail marketing campaign is going to be successful. However, if you are willing to pay attention to details, even direct mailings that fail can be helpful […]