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What Colors Work Best for Direct Mail Campaigns?
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When you hear the word “growth,” do you picture a certain color? Do you picture green? If you said yes, you’re not alone — growth and longevity are two of the words most commonly associated with the color green. And it’s that power of suggestion that makes color one of the best marketing tools out […]
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What’s Your Direct Mail Strategy?
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Direct mail is one of the most popular and effective tools available to businesses when it comes to marketing. Most businesses do it to some extent, but with so many options out there for mailers, how do you decide which is best for you? In our years of experience as a leading Arizona print and […]
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Picking the Right Font for your Direct Mail Campaign
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Font choice can make or break the success of a direct mail campaign. Fonts have the ability to produce a visceral reaction in readers. You want that reaction to be a favorable one. But with so many fonts to choose from and more being added every day, picking the perfect font can be a daunting […]
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Integrating Direct Mail with Facebook for Maximum Results
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In today’s digitally focused world, there are more ways than ever to engage with potential customers. While direct mail campaigns are still a fantastic way to target a customer base, social media has become one of the dominant modes of communication for the majority of your potential clients.
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How to Create a Flawless Flow from Direct Mail to Email
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Receiving direct mail is fun. It’s real, it’s tangible, and there’s something special about being able to hold it and open it to see what’s inside. It also usually receives a much higher response rate than email — customers’ inboxes are flooded with sometimes hundreds of emails each day, and it’s all too easy to […]
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5 Common Direct Mail Mistakes Most Businesses Make
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For most businesses, direct mail plays a huge role in their marketing strategy. Time and again direct mail has proven to be one of the most effective marketing tools a business can use, and if you’re already utilizing it, you’re on a good track. But just because you’re mailing out postcards on the regular doesn’t […]
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Is Direct Mail Right for My Business?
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Owning or managing a business means that you are constantly on the search for bigger and better ways to reach your potential customer. This often includes trying new forms of marketing while improving on methods that have already proven to work for you.
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5 Ways to Optimize Your Direct Mail Campaign
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Mailing postcards, ads or any other marketing material has been and continues to be a proven strategy for reaching potential clients and customers. Even with the success of digital marketing over the last 20 years or more, direct mail still holds its own when it comes to relaying a purposeful message that inspires recipients to […]
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5 Things You Should Avoid When it Comes to EDDM
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There is much more to Every Door Direct Mail or EDDM than meets the eye. Although the program does offer an easier way to reach more people without some of the restrictions that were in place before, there are also some details that are worth considering before you launch your first EDDM campaign.
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