Based on how much time we all spend on the Internet these days, we’ve all developed a sense of what a good website looks like. However small it may be, there is a website critic in all of us that, whether we want to or not, almost instantly judges a business by their website. Some business owners are even willing to admit that their own site needs help in one way or another.
The world of website design can definitely be intimidating, especially when you’re not a designer. You might hear the radio ads and see the TV commercials about do-it-yourself website design programs and wonder if you’re making it too complicated. On the other hand, as a business owner, you may have first hand experience of how a well thought out and designed website can make all of the difference.
Keeping a website looking updated and current as well as attractive and eye-catching can be tricky for several reasons. For one thing, it is not easy to find a quality web designer that is capable of creating the phenomenal website you are looking for. Do a quick online search and you will find that there are dozens of individuals and businesses in your area that offer web design services. It’s knowing what to look for in a web designer that is often difficult.
Templates vs. Custom Design
One thing to consider as you choose a web designer for your website is if they are able to provide custom design in addition to working with templates. There are many different website templates available these days that can be customized or enhanced to make them more individual.
However, if you know that your website will require very specific elements, you’ll want a completely customized site from top to bottom. As you probably guessed, a customized site not only will cost more, but will also require the knowledge and technique of a top-notch web designer who is familiar with the coding and design that goes into such a site.
Businesses are often fooled these days by web designers who simply take an existing template, make minor tweaks to it and then call it customized. Do some research and look at their portfolio closely and you’ll be able to know if your web designer is legit.
Trends and Functionality
Be sure to find out if the web designer is up to speed on the latest trends and functions of websites. Start by looking at the sites of your competitors as well as some of the more well known businesses out there. Take note of the style and design of their websites and find out if your designer is capable of doing the same. You don’t necessarily want to copy someone else, but this is a good way of knowing you are working with a web designer who is experienced.
A good web designer will not only have an eye for design, but will also be able to guide and advise on SEO strategies, lead capture and functionality for mobile devices.
We at Printing Solutions have worked with a number of very talented web designers in the past and are happy to put you in touch with one. Give us a call at 480-596-6300.