What Do Successful Companies and The Avengers Have in Common?

There’s an emergency on the horizon. Unforeseen forces of evil arise from both inside and outside and now threaten to take over and devastate what you have been building. A highly trained team of experts with exceptional talents and powers has been assembled to first defend the integrity of what remains, and then boldly blaze a trail for the future. The fate and success of the future is now in the hands of this elite force, emboldened with their commitment to all that is good and right.

Sound familiar? Is that because it sounds like a very vague and general description of an Avengers movie, or because you recognize this scenario as part of your everyday life in the successful company you work for?

Minus the Stan Lee cameos and the flashy costumes, there are actually some very significant similarities between a successful company and the Avengers. Here are just a few:

Strong Presence (Hulk)

Successful companies have a strong presence when and where it matters the most. This strength doesn’t always come in the form of oversized green muscles. In business, a strong presence involves uniform branding, clear and concise messages, both digital and printed marketing, and the ability to make an impact.

Product or Service Innovation (Iron Man)

The thing about Tony Stark is, he’s always thinking ahead. Whether he’s got the suit on or not, he’s planning, scheming and conceptualizing how to make what he has even better. Strong successful companies will do the same. They will always look for ways to grow and improve to provide better products and services.

Accurate Marketing (Hawkeye)

As a business, you may pour time and money into specialized marketing or branding campaigns, but are they hitting the right targets? Zero in on who your audience is and make sure you hit them with a great design and eye catching direct mail ad for example.

Loyalty and Tradition (Captain America)

Where would the Avengers team be without the leadership of Captain America? It’s not just his leadership, but also his commitment to values such as loyalty, patriotism and integrity. Stay loyal to your client base. Remember to continue to do a good job serving those who are already clients or customers to keep them coming back for more.

Team Work

True fans of The Avengers know that it took a while for everyone to really come together and work as a team. As it is with business, bringing together a group of people who are at the top of their game can sometimes lead to some obstacles. The sooner you and the team of people you work with at your company are able to get past any differences you might have and zero in on the task at hand, the better results you will see.

Printing Solutions (Nick Fury)

When it comes to supporting the success and effectiveness of your business, consider Printing Solutions your own Nick Fury. We’ll be your biggest fan, we’ll always have your back and we’re ready to provide the marketing support you need when you need it. We’re hanging out up in the HeliCarrier right now waiting for your call – 480-596-6300.

Andrew Pinch

Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.