As a tech company, your mission is to sell a vision of the future with your product. Sometimes the best way to sell the future is by using the techniques of the past. Just because you’re trying to sell the world on something new doesn’t mean you can’t use old, tried-and-tested methods of generating sales to get your product and services out there.
We at Printing Solutions are passionate about print, design, and signage to build up company’s visions, brands and sales. Here are five ways that savvy tech companies use print to get more sales.
Print Catalogs
According to the Wall Street Journal, shoppers will spend more money buying products online after looking at print ads. Catalogs are a great, tactile way for customers to see the kinds of products and services you offer. An added benefit is that because they’re physical objects, they’re more likely to stick around and continue to make an impression on your customers than a “click-today, forgotten-tomorrow” online ad. Emails can be buried and forgotten in your inbox; a print catalog hangs around, it has weight and presence. Someone who won’t buy your product today may see the ad again in a month when they have some extra disposable income and they’ll make that sale!
Direct Mail Program
Another time-honored technique to boost sales is to use a targeted direct mailing program. Much like the print catalogs, a key benefit to this approach is providing people with a physical connection to your company. A well-designed, attractive and informative mailer can go a long way in getting the word out about your brand and garnering new customers.
BONUS: Brand Equity
If you want people to remember your company, get them to remember the name. Designing an eye-catching, iconic logo is a great way to make your brand stand out. And any good brand logo deserves to be printed: on letterhead, on flyers, on banners, on posters, on shirts and anything else that could decorate a wall, window or human being. There are billions of images circulating on the Internet, constantly competing for your customer’s attention: placing your designs out in the physical world, where it can be seen and touched and passed around is a major step towards building stronger brand equity.
Social Media
Although social media exists in the electronic world, you can use print to drive traffic towards your website and networks. Sending out flyers and printed calls to action can encourage consumers to go to your web store, read your blogs and use your hashtags.
Measurable Data
One of the biggest advantages of using print, as a tech company is that print marketing can provide you with measurable and useful data about who you do business with. Creating a variety of different ads and measuring the responses to each ad can let you compare important metrics from response rates in your targeted demographics to testing out special offers, to determining price points to see what’s most appealing to your clients.
For more tips on how to use print to boost your business, give Printing Solutions a call at 480-596-6300.