Marketing and promotion are as vital to the health and sustainability of a small business as the blood flowing through our veins is vital to our bodies. One of the most effective ways to get people’s attention is through the use of eye-catching images and graphic design. In this era of “too long; didn’t-read”, a picture really is worth a thousand words.
At Printing Solutions, we specialize in working with businesses to help them with their printing and design needs. And we’ve noticed that a growing trend has been the adoption of wide format printing by businesses around the country.
What is wide format printing?
Also known as large format printing or grand printing, wide format printing uses rolls of print instead of printing on individual sheets. They’re designed to support maximum print roll width; some machines can do wide scale prints up to widths of 61 inches!
What are the benefits of wide format printing?
Wide format printing is perfect for printing graphics and promotional materials. They can produce much wider images and bolder text than a standard printer, making them ideal for printing banners, posters, wallpaper, stickers, murals, logos, signs and any other materials with visual or graphic-heavy designs.
Wide format printers use UV pigments. These inks are fade-resistant, making large format prints perfect for outdoor use and display in indoor areas with major exposure to sunlight.
The printers use an advanced droplet technology, using a combination of precision ejection and microscopic ink droplets to produce high quality images with astonishing image clarity.
Another advantage that wide format printers have over other printers is their ability to distinguish between text and images. The machines are sensitive to the differences between images and text, creating proper prints with no mix-ups. Never again would you have to worry about blocks of color drowning out your words, or having a few lines of copy mark the surface of a beautifully designed logo.
Wide format printers can also be a cheaper alternative to screen-printing, and can often produce materials of comparable quality.
The machines can also print at a much faster rate than other printers, printing at a speed that a multifunction device or desktop couldn’t hope to match.
For more tips on how to use wide format printing to enhance your business, give Printing Solutions a call at 480-569-6300.