It’s not uncommon for print marketing to feel tired and overdone. In today’s web-centric world, we constantly want brighter display graphics and extra features, and print sometimes struggles to keep up. But digital isn’t everything, and in some areas, print decidedly has the upper hand.
Here are five innovative ways to use print marketing to your company’s advantage.
Social Media Promotion
Social media may be the wave of the future when it comes to marketing, but print certainly still has its place right alongside. Why not use print marketing through direct mail to encourage customers to follow your across social media channels? This is especially helpful if your company is new to a platform and looking to gain a following, but even brands with a more established social presence see a boost from promoting their social media with print.
If you’re already using print to market your social channels, we suggest making it as easy as possible for your customers to find you. Including the URL to your Facebook page or Twitter profile is good, but for those customers who are constantly on their smartphones, a QR code is more convenient because scanning it takes them immediately to your page. You can create a custom QR code online for free to include on your print marketing,
When used correctly, print marketing can make each customer feel like a VIP. Use printed direct mail to send out special offers and discounts redeemable when the customer brings in the postcard you sent them. For a really special touch, mail the offer in a thick envelope — it conveys luxury and personalization.
Printed calendars are as old as the printing press itself, but still there are innovative ways to use them. Print branded calendars for your most valued customers, and for each month, include a way that they can use your company’s services. If you own a lawn care company, for instance, you may want to remind customers to reseed their lawns in the spring and fall. If you are a dentist, you might include a reminder to have a whitening treatment before the holiday season hits full swing. You only need a few minutes to think of reasons for your customers to do business with you all year long.
Stickers are an increasingly popular way to market with printed materials. Fans of your company can stick them to their laptops, refrigerators, cars, suitcases, windows, and more. Print them with your logo, company name, address, or even a custom QR code that leads to your email sign-up form.
For more creative ways to use print marketing, give Printing Solutions a call. Our team of talented designers and marketers will help you come up with the perfect materials to suit your needs. Call 480-596-6300.