In today’s world of websites, blogs, and social media, some of the most simple and effective marketing tools can go overlooked. This includes print marketing such as business cards, letterhead and brochures. Without realizing it, the lack of such items can actually send the wrong message to your clients and hurt your credibility.
This is especially true when it comes to print stationery and custom letterhead. When it comes to professional correspondence, the last thing you want to do is leave anything up to chance, including the impression you give to those on the receiving end. Professional letterhead speaks volumes about a company’s credibility.
Your Image
Custom letterhead will definitely help convey a more powerful message to those you do business with. It not only helps to establish your brand, but it also helps you to stand out more effectively. From the paper it is printed on to the colors and style of the fonts, everything on your letterhead helps to establish your image.
Shows Appreciation
Believe it or not, by simply using custom letterhead to respond to customers, send a thank you note or even a birthday promotion, those on the receiving end feel more appreciated. Using custom letterhead shows them that you think enough of them to use your best materials. They feel appreciated and you make a lasting impression.
Consistency
For a brand or a marketing message to be most effective, it needs to be seen several times and in different settings. Your prospective customers may have seen your logo on your website or on Facebook, but seeing it in their hand on a piece of custom letterhead helps to tie everything together. This helps create continuity and makes you more memorable.
Draw Attention
Think of what an average person sees in their mailbox everyday. Most of the mail we receive is rather bland and boring. You can make sure you stand out from the rest of the mail by using your custom letterhead. It may only buy you an extra 10 seconds as your potential client sorts through their mail. But in many cases, that extra 10 seconds is all that matters.
BONUS: For more ideas on custom letterhead, be sure to give Printing Solutions a call at 480-596-6300. We can help with the design and the printing of your letterhead. Our commitment is to helping our customers have the marketing materials in place when they need them the most.