A picture’s worth a thousand words, but if you’re a savvy business owner, you probably know that the font you choose for those thousand words is pretty important too. “It’s just like the filter that you put on a photo; it says a lot about the person and who they are. That’s what font faces […]
Author: Printing Solutions
5 Reasons You Need a Business Card
These days, nearly everyone has a business card. Whether it’s one provided by your company for the position you fill or it’s one you purchased for yourself, chances are good that you’ve had a business card at some point in your life. Studies show that having a business card is important. Sales increase 2.5 percent […]
How a Graphic Designer can Help Keep Your Print Materials Fresh
“A truly passionate graphic designer will always strive to push outside of their comfort zone, to grow and learn constantly. Designers are driven by curiosity, which they use to constantly adapt to the ever-changing trends and challenges that spring up in the creative industry. You can almost always find a designer creating, reading, or discussing […]
5 Ways to Pump Up Your Office with Print Decor
The workplace is an important part of our lives. More than half the world’s population will spend at least one-third of their adult lives at work, making it more important than ever to work in an office that is aesthetically pleasing. But with so many offices decked wall-to-wall in industrial gray and beige, finding a […]
Pros and Cons of Using Commercial Printers
There’s no denying online shopping has been a welcome innovation — instead of having to get dressed and leave the house, we can purchase all of our favorite items right from our bed or sofa. The problem is that most online stores are run through some big, faceless company that just doesn’t give the personal […]
5 Innovative Ways to Use Print Marketing
It’s not uncommon for print marketing to feel tired and overdone. In today’s web-centric world, we constantly want brighter display graphics and extra features, and print sometimes struggles to keep up. But digital isn’t everything, and in some areas, print decidedly has the upper hand.
Jump on the Bandwagon with Wide Format Printing
Marketing and promotion are as vital to the health and sustainability of a small business as the blood flowing through our veins is vital to our bodies. One of the most effective ways to get people’s attention is through the use of eye-catching images and graphic design. In this era of “too long; didn’t-read”, a […]
5 Ways Tech Companies Use Print to Get More Sales
As a tech company, your mission is to sell a vision of the future with your product. Sometimes the best way to sell the future is by using the techniques of the past. Just because you’re trying to sell the world on something new doesn’t mean you can’t use old, tried-and-tested methods of generating sales […]
Why Should My Business Use Direct Mailing Services
There’s no question that direct mailing services have a huge impact on purchasing. Last year, U.S. businesses spent a whopping $46 billion on direct mail marketing services, while 22 percent of people in a survey said they were more likely to purchase products or services based on direct mail than email marketing.
Love Your Results with EDDM
Think back to when you first opened your business. There you were, new to the neighborhood and more than likely wishing for some way to announce your presence to the world. Wouldn’t it have been fantastic if you had been able to send a postcard to every single person in the neighborhood?