Printed Products

Use Printed Products to Drive More Online Traffic

By | Banners, Booklets, Brochures, Business Cards, Direct Mail, Door Hangers, Flyers

Who says print and online marketing have to be in competition with one another? At Printing Solutions, a premier Scottsdale printing company,  we see print and online marketing as companions, both working toward one goal: getting you new customers.

Our advice to small businesses is to stop viewing print and online marketing as mutually exclusive of one another and start seeing them as two pieces of a larger puzzle.

Through flyers, postcards, and sell sheets, you can target traffic to a specific domain. Here’s how it works:

How to Use Printed Products to Drive More Online Traffic

Step #1: Design an Eye-Catching Printed Product

It’s important to create a clean and sophisticated design that people’s eyes will instantly be attracted to. Believe it or not, design can influence your customers’ behaviors in both negative and positive ways.

Related: The Importance of Design

Step #2: Keep Text Sparse

Don’t overload your printed product with tons of information. Remember, the purpose of this particular printed piece is to drive traffic to a specific webpage. Thus, you’ll want to include only essential information with one clear call to action.

Step #3: Choose a Domain to Target

There are tons of webpages a business might want to drive traffic to. Some type of pages include:

  • Event page
  • Product/service page
  • Client testimonial
  • Launch page

The advantage of using print to direct traffic to a specific webpage is that you can target a whole new audience. While some customers may find the page through search engines, your printed marketing material can capture an audience that otherwise might have been excluded.

In conclusion, get help creating print marketing materials by giving Printing Solutions a call at 480-596-6300. We provide printing services that will work in conjunction with your online marketing efforts and as stand alone pieces.

Door Hanger Campaign

Why You Should Consider a Door Hanger Campaign

By | Door Hangers

All About Door Hangers

Door hanger campaigns are nothing new. They’ve been around for quite some time and for good reason. They have a two to three second longer read time than direct mail pieces. For the most part, they are a proven and effective way to bring awareness and communicate a company’s message, but only if designed correctly.

That’s where Printing Solutions comes in.  We’re here to create a phenomenal door hanger for you, one that won’t get thrown in with the junk mail. With our door hangers, you have the option of choosing door-to-door flyer distribution. This means that each of our eye-catching door hangers will be delivered right to an individual or company’s front door for an average cost of only .20 cents per piece with print, design, and delivery included.

3 Easy Steps to Door Hanger Success

Here’s how Printing Solutions simplifies the process and does it better than everyone else.

1. First, we’ll come up with a concept and design for the two-side 4.25” X 11” flyer. This will include highlighting one specific service or product to feature on the door hanger. We’ll include the fundamentals about what you do, how you do it, and how customers can reach you.

2. Next, we’ll identify your target audience and create a concise, enticing call to action. Apart from the design, the call to action is the second most important feature of the flyer and determines whether you get results or not. Within 24 hours, we’ll have a proof ready for you to approve.

3. Finally, the printing takes place. Depending on the size of the order, printing should only take three to four days to complete.  And voila, your door hangers are ready to be distributed and shared with the masses.

With our experience in printing for business, we know what it takes to make amazing flyers that get even more amazing results.  For more information about our door hangers, click here.

 


Door Hanger Advertising

Deliver Cost Effective Door Hanger Advertising

By | Door Hangers

Door hanger advertising is a great way to attract new customers to your business. They are economically friendly, visually appealing, easily distributed and very customizable. Well designed door hangers with an effective message can really help you muscle your way into the mindset of a prospective customer. In the ultra-competitive marketplace that exists today, it is vitally important for the small business owner to find fresh and exciting ways to get their message delivered to the right target. This process includes several important planning questions that need to be answered;

– What is my existing customer market and how can I keep them coming back for my product or service?
– What is the message I am trying to deliver?
– How can I target and attract new customers?
– How can improve my overall customer satisfaction?
– How much can I afford to spend on advertising?

The answer to each of these questions can be found in door hanger advertising. In these difficult economic times, advertising is still a must and in order for the small business owner to remain competitive they must find the right solution to provide the maximum impact on a tight advertising budget. Door hangers are the perfect choice to accomplish this task and to also have a little design fun as well. Door hangers work because they get your target audience to take notice of your company almost every time.

One big advantage that door hangers have over other products is that they can be customized to fit your precise marketing needs with custom design, layout, images and more. Plus they are not easily pushed aside because they must be physically removed from the front door. Door hanger advertising lets you reach your target audience very easily – all you have to know is where your prospects live. Then, you can recruit a team of helpers to canvass neighborhoods so you can distribute your door hangers quickly and with minimal effort.

For our Arizona customers we can also offer a unique partnership opportunity to help with your distribution. Arizona Flyer Service has been delivering client flyers, door hangers and magazines since 1996. In fact, they deliver over 1/2 million pieces per month. They employ reliable retired seniors, health nuts, church groups – in all over 100 very dependable people to help hundreds of business owners spread their message. With rates as low as $.12 per door, Arizona Flyer Service provides a quality, affordable method to put their clients marketing materials into the hands of a target market. Call them today at 480-888-5957 and tell them that Printing Solutions referred you. Combined with Printing Solutions this partnership has got you covered from print to the front door.

Once that you have decided that a custom designed door hanger is right for you, the next thing you will need to do is ask yourself 3 simple questions;

1. What product or service am I going to promote? Keep this short and to the point and be very specific. Studies have shown the first 3 seconds after seeing an advertisement are the most important. This is because the consumer will usually decide within that time frame whether or not to purchase, so don’t complicate things and make your customers think about the promotion. Instead give them exactly the information that you want them to have. For example, do you have a best value, most popular product or specific inventory to move? Is there a great sale or perhaps a new item that you want to introduce?

2. Who is your target audience? This is the time to decide where you will be distributing your door hangers. Are you a pizza shop with a limited delivery range? If so, it wouldn’t make any sense to distribute your door hangers on the other side of town. On the other hand, if you were a dog groomer wouldn’t it be logical to distribute your promotion in an area that is geographically close to the local dog park? Although proximity is an obvious variable to answer this question, there are others such as home values, the number of children in the area and cultural considerations as well. The best answer is to select the neighborhoods that you feel will produce the greatest response.

3. How are you going to get people to respond? At Printing Solutions, we feel that the key to an effective door hanger advertising campaign is a great call to action. By giving your prospects something to act on, you are inviting them to respond to your promotion. Words and phrases like ‘FREE!!’, ‘10% off’, ‘Call Now and Save’ and there are many more – leave the perception that the customer is getting value with their purchase. This is enticing and may lead to sale.

The final step in the process once you have determined the WHAT, WHO and HOW – is to create an eye-catching design that will put all of the answers together and deliver maximum impact with your custom door hangers. Establishing a budget and creating a distribution schedule are also both important considerations and should be managed.

By having all the pieces in front of you, your task at hand, which is to develop an advertising strategy, now becomes easier. Be advised that it may take some trial and error to get everything right and that you may not initially get the response you hoped for. However, by fine tuning the distribution and design of your door hangers, over the course of time you should see improved results.

Printing Solutions is a Scottsdale printing company with an outstanding team of graphic designers ready to consult with you about your ideas and then turn them into reality. Our door hanger advertising is printed on premium paper in your choice of full color or black and white. They are also available with UV coating or a matte finish, and come in a variety of sizes to suit every taste. For a limited time, we are offering a great design/print package deal on double-sided, full-color door hangers. For orders of 5000 or more door hangers, we will do the design work for free

Set yourself apart from the competition with custom door hanger advertising professionally designed to your specifications. Your custom designed door hanger will make the difference and put your business right in front of your customers where they can’t miss it.

Planning For Success

Planning For Success With Printing

By | Brochures, Business Cards, Door Hangers, Postcards, Print Marketing Advice

As another year passes by, we wish 2013 a fine farewell. Money was tight and there is no doubt that economic factors played a key role in limiting company spending. However, one of the great things about starting a New Year is that marketing budgets have been reset and companies are oftentimes eager to move forward with renewed vigor and an eye toward success. Making money is the ultimate goal for any business and everyone knows that to make money, you have to spend money. By setting up an effective budget plan that outlines how to spend that money is therefore essential to achieving your business goals in 2014.

Market & Build Your Brand

Marketing and building your business brand are key components to any company’s success. Whether you’re just introducing a new business or continuing an established one, it is imperative that your ads, promotions and company presence are displayed properly and for the right price. They need to reach the desired target market and provide the high-impact that will make customers choose you instead of the competition. The key is to find out what kind of marketing works best for your target audience. There are many advertising options available in today’s increasingly paperless world. The internet has made life easier and more accessible for marketers and advertisers.

One great way to save some money and get more bang for your buck is to look for value based specials on some of the print products you would normally purchase anyway. Timing is key to finding those deals. That’s why Printing Solutions is offering several such specials to help make your decision just a little easier. For the month of January we are combining some of our top products. These products include custom business cards, full color postcards, dynamic brochures and the always popular door hangers. Get $25 off packages when purchased together. These packages represent a great way for you to rejuvenate your branding efforts early in the year and maximize your potential to capitalize on the market.

Keep Up With Marketing & Design Trends

Another big factor in achieving company success is keeping up with market trends. It’s true that business cards, postcards and door hangers may represent the “tried and true” methods of print marketing. Many experts are now predicting that “Print is dead”. This is due to the rise of other tech savvy ways of spreading your message. At Printing Solutions, we would like to assure you that this is absolutely not the case. While it’s true that mobile marketing is on the rise and it has become a necessity to have a Facebook, Twitter and web presence. The most important facet of communication still remains the one that ultimately connects with the customer.

We believe that a printed brochure with a great design that actually says something relevant and helps to create a customized, personal interaction can be just as effective as social media. In other words it’s the content of the message that is most important, not the medium in which it is displayed. Remember, the simple business card is still one of the most powerful marketing tools. Therefore, your budget for 2014 should allow for a reprint of your business cards to make a subtle change to the appearance or feel of your card. It just may be exactly what the doctor ordered to make that perfect first impression.

Include Print & Referrals

Be sure to include a variety of traditional printed materials into your spending plan. You will gain the ability to promote your business on many levels. One should never underestimate the power of a well designed, custom door hanger, a full-color postcard or a dynamic, silk laminated business card. In fact, many companies focusing their marketing online. In addition to including online marketing in your advertising budget, you should also allocate a significant amount for print advertising as well. We offer many high quality products that will fit nicely into any budget. We also have the know-how to help you achieve your goal to ensure that your name reaches the market quickly and efficiently.

Word of mouth is always going to be your best advertising tool. Don’t be afraid to invest in some amazing design. That will get people to notice, remember and talk your company. And then tell them where you found that design. Every business loves a referral.

Need Help Achieving Success?

The combination of design and product will help you create a brand for your company. This is a crucial step to constructing the credibility, value, and personality associated with your business. The team at Printing Solutions can offer all of the above and more. From our great printing packages to valuable marketing advice and creative design skills.

The Holidays

The Holidays and Your Pets

By | Door Hangers, Friendly Advice, Postcards

This friendly advice article was provided to us courtesy of Tim Heise and Absolute Pet Care. Providing fully insured, bonded pet care service, Tim works hard to ensure your pet will have the proper care that it needs when you’re away on business or vacation, working long hours, or needing that mid-day dog walk. As a small business operating in Scottsdale, Absolute Pet Care came to Printing Solutions with a need for an affordable marketing solution to help grow their business. Our answer was custom door hangers and great looking full color postcards to help Tim spread his message and expose his business to a larger market.

The full version of this blog post can be found on the AbsolutePetCareAz blog

The Holidays can be an amazing time of year. Many people have their own holiday traditions which can be fun for everyone. It can also be a very busy time of year. People are usually coming and going. Holiday shopping, grocery shopping for Holiday meals, getting together with friends, booking travel arrangements to visit friends and family … Sometimes it may seem like your head spins until mid-January.

However, one thing we don’t want to take for granted or neglect, is our pets. One of the most important things in your life. People can easily become preoccupied with so many things during the holidays, making it easy to forget the daily responsibility of our most dependent family members, our pets.

One of the most important things for our pets is their daily routine. Dogs are creatures of habit. Most like to have their routine; regular scheduled times for feeding, walking, cuddling, playing, etc. Increased activity and visitors can easily upset your pet’s routine, so try to keep their schedule as consistent as possible. This can be a very trying time for them as well, so it’s important to give that extra love when you have a minute.

Not to dwell on the negative, but I will list a few of the dangers regarding your pets and the holidays. What is the saying? ”An ounce of prevention is worth a pound of cure.” I’m not sure that pertains to this subject, but we can never be too careful when it comes to our pets.

HolidayPets2

Your pets diet:

Your pet’s diet is extremely important to their health. Yes, we all enjoy the delicious food during the holidays. But please, don’t offer it to your pets. Our bodies can barely handle what we’re putting into them, and their little bodies aren’t made to digest all of the rich turkey, stuffing, and the seasonings commonly found in holiday foods. So please, DON’T. Especially refrain from giving the dogs bones. Poultry bones splinter easily. No one wants an emergency trip to the vet. Also, it’s important to communicate to everyone that your pet is not allowed to have any of the human food. While cooking, you may need to designate your pets to another area of the house to make sure they don’t find any dropped food.

Traveling with your pets:

Yes, our pets are dear family members, but not everyone welcomes them like we do. Traveling can add serious stress to their little bodies. Make sure that if you are traveling for the holidays, have a reputable pet sitter who will be caring for your pets and home while you are away. This is the busiest time of year for professional pet sitters, so please make sure you register and book your reservations as early as possible.

Plants:

Many plants associated with the holidays may be toxic to pets. I’ll just run through a list here:
– Ivy
– Holly
– Mistletoe
– Balsam
– Juniper
– Pine
– Fir
– Cedar
– Poinsettias

Holiday Dangers:

Tree ornaments should have metal hooks replaced with tightly knotted ribbons, yarn or twine.

Yes, bows and ribbons may look cute when tied around a pet’s neck, but please refrain from doing so. Pets can choke or even hang themselves if the ribbon is caught on an object.

Keep your pets from drinking tree water. If possible, immediately build a barrier using wrapped gifts in order to prevent your pets from drinking up the tree water.

Hang your tree ornaments higher to avoid being attracted by pets. Avoid tinsel. It isn’t toxic, but can become a problem if ingested by cats or kittens.

I hope this information is helpful. Please feel free to add anything else I may have forgotten to mention.

The Holidays are one of my favorite times of year. I know the importance of making it safe for each and every pet, while ensuring we all have a great time.

Happy Holidays to you, your families, and of course – your pets!

Tim Heise
– Certified Pet Care Specialist
Absolute Pet Care LLC

print_and_design guide

The Print + Design Guide

By | Banners, Brochures, Business Cards, Door Hangers, Print Marketing Advice, Trade Shows, Uncategorized

On a past episode of popular TV show “The Big Bang Theory“, main character Leonard was trying to “fit in” with his girlfriend Penny and her football watching buddies. As a Experimental Physicist by trade, his knowledge base was NOT centered around America’s game, so in order to freshen up for the big game Leonard reviewed his Football For Dummies manual to prepare. The results were predictably hilarious as the show generally delivers, however the point is this – just because you’re a genius in your field doesn’t mean you are always functionally literate in others outside of your comfort zone. That is not to say that printing is more or less complex than football, however for some people the world of printing is unfamiliar. We appreciate that, and as your full service printing partner, that is why Printing Solutions developed The Print + Design Guide – to help you, our clients become more familiar with our world.

By clicking the link below, you will have the opportunity to download an exclusive guide to what we do everyday for our clients. You will learn some industry terms, the difference between paper types, various coatings, how specific colors can affect your printing, how to correctly setup your artwork and even some specific marketing strategies.

print-guide-button

We do not claim to be experts in marketing, but we do realize the importance of consistent branding in your marketing and will support whatever strategy you choose. We may offer some suggestions along the way, however the final decision is ultimately yours. On the other hand, we do know a few things about printing, so if all that you learn from reading this guide is a more effective way to print the same thing you have been printing for years – then we have helped you just a little bit. And that is ultimately our goal.

As many of you know by now our company philosophy is – “We believe in communicating passion and making an emotional connection.” With an effective, well planned print marketing strategy you can absolutely let your target market know that you are passionate about what you do – and that will ultimately serve you well in the long run. Brand recognition is vital to survival in today’s fast paced business world, and consistent communication of that brand can speak volumes. Whether you choose business cards, brochures, door hangers, banners, booklets or trade show displays to market with – the specific product itself is not what sells your business. It is the message you pass along and the way in which it is presented.

We like to think that reviewing this guide will help you to become more knowledgeable, more informed and more prepared for your next printing project.

In the future this guide will be offered on our website as a value add-in for those wishing to subscribe to our newsletter. However, if you are reading this blog and received our most recent newsletter, you are very likely already a subscriber so we are offering this to you here as a special gift. Our way of saying thanks for your loyalty and being part of our family.

Business Tagline

Your Business Tagline Makes A Difference on Printed Materials

By | Business Cards, Door Hangers, Postcards, Print Marketing Advice

Business Tagline Checklist Taglines or slogans have been an integral part of advertising and marketing for centuries. Much like a logo, your tagline encapsulates your mission, your brand and the benefits of your business. With just a few words, an effective tagline can summarize the essence of what you are promoting as well as communicating a positive feeling about your company. It is an effective tool for making your business stand out and allowing people to know immediately what you are offering.

Including your tagline in all of your marketing and sales materials is as essential as including your logo. It must be a part of every interaction you have and should be present anywhere your logo and business name appear to help differentiate your business from the competition. Whenever you hand someone a business card or brochure, or reach out to potential customers with a postcard, door hangers or flyer, it’s a chance to get your message and your company’s promise to customers across in a simple phrase. So be sure to give it thought and creativity that it deserves.

The objective of your tagline is to let people know what is distinctive about your business with a simple, memorable phrase that is easily repeated. If you are a carpet cleaner, why should they choose you? Are you the quickest? Available 24/7? Do you have the most advanced cleaning methods? Is your customer service outstanding? What would make your customers want to have you in their home as opposed to you competition?

Here are a few guidelines to keep in mind when developing a tagline for your company.

Short & Sweet Is Best

Try to keep your slogan under ten words at the very most. Anything more than that may cause people to stop reading and miss the point. Additionally, the longer phrase the more difficult it becomes to easily incorporate it onto a business card or other printed material. BMW and their slogan ‘The Ultimate Driving Machine’ is a great example.

Try To Paint A Picture

We all know the old cliche, a picture is worth a 1000 words. Your tagline should work the same way. An effective catchphrase can help conjure an image that people can use to identify your business or product more easily. A good example of this is ‘Let your fingers do the walking’. That phrase clearly identifies an action representative of what the Yellow Pages are all about.

Be Expressive With Identifying Characteristics

A tagline that describes the attribute that makes the product unique can be a huge success. This is sometimes tricky to do with only a few words; however it is a very important thing to keep in mind. The Kentucky Fried Chicken tagline is an excellent example, because people know exactly what ‘Finger-lickin good!’ means.

Trial & Error Is Important

For every good tagline that you hear, there are several more that are not good. Bad taglines are typically vague, confusing, negative or ambiguous – and may communicate an unintended message. Does ‘Why fool around with anyone else?’ really make you think of FedEx? Fortunately, that tagline was retired and replaced with one that works much better – ‘Absolutely, positively overnight’. This is a perfect illustration of why you should ask the opinion of several people before unveiling your final choice.

The importance of an effective tagline to your business’s success cannot be overstated enough. At Printing Solutions, we produce the high quality, full color custom business cards, printed brochures, door hangers and letterhead that can prominently display your tagline and more. When you are ready to update your marketing materials, let us know and we can incorporate your message into the design of all of your printed products, creating maximum impact with every interaction.