Who says print and online marketing have to be in competition with one another? At Printing Solutions, a premier Scottsdale printing company, we see print and online marketing as companions, both working toward one goal: getting you new customers.
Our advice to small businesses is to stop viewing print and online marketing as mutually exclusive of one another and start seeing them as two pieces of a larger puzzle.
How to Use Printed Products to Drive More Online Traffic
Step #1: Design an Eye-Catching Printed Product
It’s important to create a clean and sophisticated design that people’s eyes will instantly be attracted to. Believe it or not, design can influence your customers’ behaviors in both negative and positive ways.
Related: The Importance of Design
Step #2: Keep Text Sparse
Don’t overload your printed product with tons of information. Remember, the purpose of this particular printed piece is to drive traffic to a specific webpage. Thus, you’ll want to include only essential information with one clear call to action.
Step #3: Choose a Domain to Target
There are tons of webpages a business might want to drive traffic to. Some type of pages include:
- Event page
- Product/service page
- Client testimonial
- Launch page
The advantage of using print to direct traffic to a specific webpage is that you can target a whole new audience. While some customers may find the page through search engines, your printed marketing material can capture an audience that otherwise might have been excluded.
In conclusion, get help creating print marketing materials by giving Printing Solutions a call at 480-596-6300. We provide printing services that will work in conjunction with your online marketing efforts and as stand alone pieces.