Printing Success Stories

2 Printing Success Stories That Are Sure To Inspire

By | Direct Mail, Food For Thought

We wouldn’t be the company that we are today without our customers. Printing Solutions is dedicated to making all our customers design and printing dreams come true, and we’re grateful to all the people who’ve stepped through our doors and entrusted us to make their dreams a reality.

Nothing’s as satisfying as seeing our customers eyes light up when they see their final product. But don’t just take our word for it: Here’s a couple of testimonials from two very happy customers.

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EDDM

Love Your Results with EDDM

By | Direct Mail, Marketing

Think back to when you first opened your business. There you were, new to the neighborhood and more than likely wishing for some way to announce your presence to the world. Wouldn’t it have been fantastic if you had been able to send a postcard to every single person in the neighborhood? Read More

Direct Mail Comeback

Direct Mail – Why it’s Making a Comeback in a Big Way

By | Direct Mail, SEO Marketing

When it comes to marketing, we are all looking for the next big trend or the best new strategy to promote our services and products. As it turns out, the next big thing may be something we are all more aware of than we realize.

Business analysts and marketing strategists continue to point to the return of direct mail as a major player in getting our message across to the right people at the right time. However, they are quick to point out that success with direct mail will directly relate to its quality and that there is a much higher expectation.

As email marketing and digital messaging hits an all time high, it is creating quite a vacuum in our mailboxes. This is why so many people believe direct mail will continue to make its comeback faster than we might think. It is important to realize, however, that just having a direct mail campaign will not be enough. The audience is much more demanding now. They will be looking for quality pieces, which will quickly weed out the amateurs.

Businesses that will see the most success with direct mail marketing strategies going forward are the ones that have a very good understanding of who their clients and customers are and exactly what it is they want. They will need to understand the difference between personal and personalized. Just throwing the person’s name in somewhere will not cut it. The target zones will be tighter and the lists shorter because smart direct mail strategies will have a great understanding of who they are after.

Successful direct mail pieces will stand out because of their quality design and printing. It will require some investment in time and money to get the look and messaging right. This will not be your father’s direct mail campaign where any ol’ design will work. Today’s direct mail audience is more sophisticated.

Smart businesses have realized that the personal touch of a quality direct mail piece combined with a savvy online presence is winning them customers like never before.

Printing Solutions has been providing high-quality design and print for years and our clients have seen for themselves how important printed material is in their marketing strategies. We invite you to give us a call at 480-596-6300 to learn more about the future of direct mail and to discuss options that can you put you in the game quickly and effectively.

 

Internet Marketing

Why Your Print and Internet Marketing Need to be Working Together

By | Banners, Business Cards, Business Strategy, Design, Direct Mail, Flyers, SEO Marketing, Social Media

Choosing and identifying the best marketing tactics for your business can definitely be tricky.  Whether you’re a brand new business or you’ve been around for sometime already, it takes the right message at the right time to get your products or services sold.  At the same time, it’s important to find a solution that is both effective and within budget.

One common mistake made by businesses both young and old, is to focus too much on one particular type of marketing without considering other options.  It can be very easy to stick with your traditional marketing tools while turning a blind eye to new tactics.  On the other hand, new businesses may not realize the value of more traditional strategies, choosing to stick exclusively with new technology.

This dilemma has never been more prevalent than when it comes to print and internet marketing.  Believe it or not, there are still some businesses out there that haven’t taken full advantage of marketing through the internet.  They may dabble with it, but they have yet to realize internet marketing’s true potential.  There are also businesses who have lost faith or interest in print marketing, instead putting all of their eggs into the internet marketing basket.

We’re here to tell you that this is a mistake.  There are some very important and crucial reasons why your print and internet marketing need to be working together.

1. Branding

There’s no way to overestimate brand recognition.  Not only does recognizing a brand play a psychological role in the customer’s decision-making process, but it also gives a more uniformed and professional look to your business.  When you have a consistent presence in both print and online, you give your company a stronger, deeper feel.  If your potential clients or customers are only able to see your brand online, you may be missing out on the true benefits of branding.

2. Double Punch

Not everyone is going to hold onto every piece of mail that comes into his or her office, no matter how well designed it is or what the special offer may be.  Similarly, every business has potential customers who may never once visit their website or read an email.  However, a printed mailer might be just memorable enough so that when your customer happens to see a PPC ad soon after, the combined effort turns into a sale.  When print marketing and online advertising compliment each other, the results can be very profitable.

3. Reach

Some businesses are simply losing out on potential growth and sales because they aren’t considering what their reach is.  They might overlook important internet marketing tools such as social media because they don’t believe people who would buy their product or service use social media.  Others refuse to send out mailers thinking they’ll all end up in the trash.  We’re not suggesting that every social media add or mailer will be 100% successful, but you could be missing out by not having them work together.

When it comes to finding the right marketing tools for your business, be sure to talk with the experts at Printing Solutions.  Let’s discuss options that will work for you.

Printed Products

Use Printed Products to Drive More Online Traffic

By | Banners, Booklets, Brochures, Business Cards, Direct Mail, Door Hangers, Flyers

Who says print and online marketing have to be in competition with one another? At Printing Solutions, a premier Scottsdale printing company,  we see print and online marketing as companions, both working toward one goal: getting you new customers.

Our advice to small businesses is to stop viewing print and online marketing as mutually exclusive of one another and start seeing them as two pieces of a larger puzzle.

Through flyers, postcards, and sell sheets, you can target traffic to a specific domain. Here’s how it works:

How to Use Printed Products to Drive More Online Traffic

Step #1: Design an Eye-Catching Printed Product

It’s important to create a clean and sophisticated design that people’s eyes will instantly be attracted to. Believe it or not, design can influence your customers’ behaviors in both negative and positive ways.

Related: The Importance of Design

Step #2: Keep Text Sparse

Don’t overload your printed product with tons of information. Remember, the purpose of this particular printed piece is to drive traffic to a specific webpage. Thus, you’ll want to include only essential information with one clear call to action.

Step #3: Choose a Domain to Target

There are tons of webpages a business might want to drive traffic to. Some type of pages include:

  • Event page
  • Product/service page
  • Client testimonial
  • Launch page

The advantage of using print to direct traffic to a specific webpage is that you can target a whole new audience. While some customers may find the page through search engines, your printed marketing material can capture an audience that otherwise might have been excluded.

In conclusion, get help creating print marketing materials by giving Printing Solutions a call at 480-596-6300. We provide printing services that will work in conjunction with your online marketing efforts and as stand alone pieces.

Dimensional Mailers

3 Reasons To Use Direct and or Promotional Mailing

By | Direct Mail

Everyone loves receiving gifts in the mail, but not everyone loves promotional products. But, what if you could deliver a promotional product that looked and felt like a gift, one that people would actually hold onto? With dimensional mailing, it’s possible!

Dimensional mailing is just what it sounds like; it’s a form of direct mail that is 3-dimensional, instead of being flat. An example of a dimensional mailer would be a branded box with a branded item inside.

As a printing company in Scottsdale,AZ, we know that traditional postcards and every door direct mail campaigns are still highly effective ways of advertising your business, but, we’ve seen how dimensional mailers can take your marketing efforts to a whole other level.

Related: Every Door Direct Mail (EDDM) is a Must for Any Local Business

A dimensional mailer has the surprise and intrigue element that postcards and flyers just don’t have. People will naturally want to open them and hold onto them because they are unique looking.

If you’re still on the fence about how and where to spend your marketing budget, we strongly recommend spending some of that dough on dimensional mailers, and here’s why:

They’re unconventional

What’s uncommon or unusual usually attracts more people than something that’s been seen a 100 times before. Thus,the more unconventional it is, the more people will flock to it. And with direct mailers, we guarantee most people have never seen something like this before.

They’re an easy way to test out a new product

Instead of spending dollar upon dollar creating a new product or service that might not sell all that well, why not send out a few dimensional mailers first to test out the waters, so to speak. If potential clients are lining up around the block due to the dimensional mailer alone, then you know you have a golden product on your hands. On the other hand, if the dimensional mailer produces nothing but the sound of crickets (and not the ringing of phones), then you know you should abandon the project and move onto something else.

They’re customizable

Design your dimensional mailer to your exact specifications, right down to the color, size, and texture. Make it uniquely yours. Add your logo, business tagline and whatever else that will make it recognizable to your intended audience.

Don’t get left in the dust. Invest in a dimensional mailer today! Stop by our printing company in Scottsdale, AZ, to learn more about our amazing dimensional mailers.

PS-Web-PageGraphic-DirectMail

EDDM Printers Can Save You Money

By | Brochures, Direct Mail, Print Marketing Advice

Every Door Direct Mail or EDDM is a way for businesses to mail to every home or address in a specific area or zip code at a discounted postage rate. The mail piece has to follow specific EDDM USPS formatting guidelines, however when executed properly EDDM can enable small businesses to send targeted, affordable offline advertising materials, hence increasing public awareness and establishing a stronger local brand name while saving money.

In an effort to make sending out direct mail easier for everyone, the USPS has laid out instructions to help pull the mailing list, prep the mailing and deliver it to the post office in a way that small business owners can understand. Unlike other marketing strategies, where the purchase of expensive mailing lists is often required, EDDM allows businesses to specifically target selected postal codes without having to use individual mailing addresses and generally for a much lower postage cost! This provides a great opportunity for a wide range of companies. Even though you can do it yourself, EDDM can still be a time consuming process and there are printers in Scottsdale Arizona, such as Printing Solutions that can do all of the leg work for you.

Take a look at 8 types of businesses that should use EDDM:

Restaurants (Pizzerias, Ice Cream Stores, Franchises)
Restaurants and pizzerias often face the dilemma of competition from at least 5 others, no matter where they are located. By sending out EDDM postcards to the local neighborhood, with visually appealing images and incentives (coupons) attached, restaurant owners can provide a “shout out” to get public exposure and remind local audiences of their existence.

Gyms and Fitness Clubs
More often than not, there will be at least 2 gyms in the range of any neighborhood. How do their owners attract new customers? EDDM mailing allows businesses to send out offers of a “first-time workout for free”, custom-designed invitations to some special events, dance classes, and much more.

Real Estate
When it comes time to sell your home, how do you know who you can trust and what agents are having the most success? Again, EDDM is a great answer because it can spread the message of successful sales and keep residents informed of what’s happening close to home. This self promotion can pay huge dividends because it lets both buyers and sellers know who the “go to company” for real estate is in a specific neighborhood and establishes the important trust factor for this important transaction.

Beauty and Spa (Hair Salons, Massage Studios)
Similar to restaurants, businesses in the beauty and spa sector often face severe competition and, as a result, struggle to attract enough customers. EDDM can help them build interest and expose themselves. Sending branded custom brochures with some kind of discount will definitely help stir local curiosity about their services.

Home Improvement (Carpet Cleaning, Home Cleaning)
People oftentimes tend to ignore home improvement companies until there is a specific need for them. Therefore, EDDM works well because a simple postcard detailing home improvement business services can have miraculous results. Not only does it remind people about needs they’ve ignored for too long; it also has the potential to stir people into action and consider something they had not previously considered.

Medical Doctors/Dentistry/Chiropractic
Nobody likes to admit it, but doctors and dentists are business owners as well and the reality is that they face some stiff competition for patients. To build that necessary initial loyal customer base, it is necessary to promote their services/clinics. Additionally, people often need to be reminded about, or introduced to, certain services before actually deciding to obtain them. For example, a targeted EDDM campaign could allow dentists to send brochures or postcards with discounts that might influence the choices of people in the local neighborhood such as FREE Whitening or FREE Sonicare. Also, offering flexible financing or insurance options is another great way to get responses as well. Another example that could help increase existing patients’ loyalty, might be a medical doctor sending a New Year’s calendar with important medical reminders.

Automotive (Tire Shops, Oil Change, Auto Repair)
EDDM also works great for any kind of businesses in the automotive sector. There are a lot of smart strategies that can be achieved: from sending out direct mail with catalogs of services to simple postcards reminding people that it’s time to change their tires. No matter the strategy, EDDM remains the cheapest way to advertise even not so “shiny” businesses like those in the automotive industry.

Tax (Seasonal)
Seasonal businesses, such as those providing tax services, often have a very short period of time to target potential customers. In those cases, it’s essential that they optimize their communication efforts and attract as many people as possible. A full color EDDM postcard designed with a great Call to Action can help these business owners reach out to a large number of potential customers, in a tangible way, with the greatest time efficiency.

There are numerous benefits of an EDDM campaign for your own business and Printing Solutions can help you achieve them. We offer direct mail marketing services for postcards, brochures and other direct mail products. In addition, we offer high quality design services and can create the marketing piece that will help you spread your message with confidence!