It’s always a treat when we get to help clients plan and promote upcoming event. Here at Printing Solutions we love being able to help people visualize a beautiful table or booth that brings great engagement and continued profit. We always want to make sure we are giving our clients the type of exposure they are looking for at an event. Read More
The workplace is an important part of our lives. More than half the world’s population will spend at least one-third of their adult lives at work, making it more important than ever to work in an office that is aesthetically pleasing. But with so many offices decked wall-to-wall in industrial gray and beige, finding a workplace that’s easy on the eyes may be more difficult than it sounds. Read More
Whether we realize it or not, the colors used in marketing materials are sending a very big message to their target audience all on their own. There are specific feelings and emotions that certain colors evoke and when the right color is used in the right place, it can play a key role in delivering your message.
Colors serve as a sort of non-verbal communicator. As humans, we tend to subconsciously assign certain traits and characteristics to colors, including their shades and hues. Dark red used at a restaurant, for example, can make an entirely different statement than a lighter red would.
To understand what messages colors are sending, consider the following color chart, which lists the emotions, characteristics and ideas each color can portray:
Aggressive, Energy, Excitement. It has been pointed out that restaurants use red to not only stimulate appetite, but also to keep people moving along so there is always room for the next customer.
Dependable, Safe, Loyalty. Banks and other financial institutions use blue to help portray a safe and steadfast environment. Blue is also often used in uniform design from military to police to security guards.
Growth, Peace, Health. If you are going for a calming feel for your marketing material, use green. People feel more connected and natural with green logos and branding.
Happiness, Cheer, Sunshine. You can use yellow to convey optimism and positivity. Women tend to like yellow more than men.
Playful, Engergetic, Fun. Often used to promote toys and various forms of entertainment. It has been used to express a beginning, like a sunrise.
Wealth, Sophistication, Royalty. Purple often associates with prosperity and wealth. Many have had success using purple when targeting young women in their teen and pre-teen years.
Youthful, Sweet, Creative. Perfect color choice when promoting romance or femininity. Used for candy and sweets.
Power, Mystery, Authority. While black is a very powerful color that conveys intelligence and sophistication, it also evokes emotions of death and grieving.
Clean, Pure, Safety. Perfect to use for anything health related or with baby products. White can give a feeling of balance and it’s use will convey neutrality.
When it comes to choosing the right color for your marketing material, it really boils down to what message you are hoping to get across. Do not make the mistake of underestimating your color choices. Carefully consider what it is you want to convey immediately with your marketing material. Remember that color is sending a message whether you want it to or not.
For more questions about color use in marketing material, call Printing Solutions at 480-596-6300.
Standing out at trade shows is everything. Without a unique set up and eye catching materials, you’ll fade into the background. We have plenty of experience with trade shows and know what works. From initial design to execution, our Scottsdale printing company can help you come up with a strategy that’s sure to get you noticed for providing a unique experience at trade shows.
Make sure you have someone professional and outgoing manning your booth
The person responsible for representing your company should send the right message. You won’t create a unique experience at trade shows with a shy representative. Timid personalities will get lost in the crowd at trade shows. You’ve got to command attention not only with your booth, but with your physical presentation. Have your representative work on their spiel that they’ll be giving to visitors. It should be rehearsed, but also very easy-going and should flow in a natural way.
Related: Step-up Your Public Speaking Game
Bring the right materials
It’s imperative that you have the right materials for the show. People will have their hands full of swag and marketing materials so you want something they’ll actually hold onto. This can be as simple as a well designed postcard that they’ll want to hold onto, maybe a notepad that you know they’ll hold onto or something unique like a plastic business card that will stand out above the rest.
Related: Have a Killer Trade Show Display
Give them incentive to visit your website
Consider offering a discount for anyone who signs up on your website or gives you their email while visiting your booth. They’re going to be overloaded with information about businesses so why should they take the time to look you up? Give them a reason to!
There’s many ways you can make sure that people remember your booth and actually interact with your company. The more they interact with you, the more likely they are to remember you the next day, the next week or the next month. Raffles are a great way to keep their attention. Hand each visitor a ticket and give them a time to come back to participate in the raffle. Ask them to post pictures to your social media and offer a prize for the best picture. Make sure to include a hashtag relevant to your company!
If you can manage to capture the attention of trade show visitors long enough for them to remember you later, you’ve broken through the trade show barrier. Being unique can go a long way when you’re room of hundreds of people and exhibitors.
If you need printed materials to take to your next trade show, stop by our Scottsdale printing office or call 480-596-6300. We can help you design and print everything you need for a trade show. We also have designers on staff to help with the initial design process. From logos to business cards, we do it all.
Your website is the best source of information to analyze your customers and turn into a marketing strategy. You can tell exactly which part of your business your customers are most interested in. Assuming your website is set up so you can track which pages your visitors go to, you can design a great print marketing strategy around that information.
Most people think that Google Analytics will only tell you what you need to know about digital marketing, but that’s not the case. You can transfer statistics and use those in your traditional print as well. If most customers are spending time on a certain section of your site, you can bet that you can design a brochure or postcard around that aspect of your business and find success. Here’s some tips on how to design your print strategy based on analytics.
- Take the most popular part of your site and create marketing materials around that content. For us, we know that a lot of people spend time on our business card section of the site. So when we attend trade shows or send mailers, we focus on business cards and a few other sections of the site that prove to be the most promising as far as turning leads into customers.
- Where are your site visitors finding you? If it’s on social media, promote that heavily on your handouts. You can go even bigger by using a cardboard cutout or banner that promotes your most heavily viewed social media page. Make sure you include a call-to-action such as ‘leave us a review.” Add hashtags to your materials so you can take advantage of free word of mouth marketing from your clients.
- Need to boost a part of your site? Offer a discount for your product or service on a postcard or business card if they go to your site and interact with a certain page. Add a contact form on that page where they can send you their name and email for a quote or further information.
- Demographic information can be extremely useful so you can send targeted mailers to that specific group of people. Do you attract young adults? Do people from Phoenix visit your site more regularly than Scottsdale residents? Focus on those groups for the best return on your direct marketing materials such as door hangers and post cards.
- You can also do reverse demographic research by adding a call tracking number to your print materials. Call tracking numbers are digital numbers that forward to your business phone. You can set up tracking so that each phone call to that digital number is registered as a lead and recorded in Google Analytics. You can also test flyers with different colors or designs and use separate call tracking numbers so you can figure out which is more appealing to your customers
Here at Printing Solutions, we love finding ways to mesh digital and traditional print marketing. There’s so many ways to use them in conjunction with one another to take your marketing efforts to the next level.
If you have questions about our printing services in Scottsdale, call our printing company at 480-596-6300 or stop by our offices. We’d love to discuss your design and print marketing strategies and see how successful your business can be!
Who says print and online marketing have to be in competition with one another? At Printing Solutions, a premier Scottsdale printing company, we see print and online marketing as companions, both working toward one goal: getting you new customers.
Our advice to small businesses is to stop viewing print and online marketing as mutually exclusive of one another and start seeing them as two pieces of a larger puzzle.
How to Use Printed Products to Drive More Online Traffic
Step #1: Design an Eye-Catching Printed Product
It’s important to create a clean and sophisticated design that people’s eyes will instantly be attracted to. Believe it or not, design can influence your customers’ behaviors in both negative and positive ways.
Related: The Importance of Design
Step #2: Keep Text Sparse
Don’t overload your printed product with tons of information. Remember, the purpose of this particular printed piece is to drive traffic to a specific webpage. Thus, you’ll want to include only essential information with one clear call to action.
Step #3: Choose a Domain to Target
There are tons of webpages a business might want to drive traffic to. Some type of pages include:
- Event page
- Product/service page
- Client testimonial
- Launch page
The advantage of using print to direct traffic to a specific webpage is that you can target a whole new audience. While some customers may find the page through search engines, your printed marketing material can capture an audience that otherwise might have been excluded.
In conclusion, get help creating print marketing materials by giving Printing Solutions a call at 480-596-6300. We provide printing services that will work in conjunction with your online marketing efforts and as stand alone pieces.
When it comes to creating the perfect brochure, there are few Scottsdale print companies that know how to do it better than us. We’ve designed more than enough brochures to know what works and what doesn’t.
Here’s what we’ve learned: emotions matter! Your brochure should be intriguing, informative and leave people wanting more. If your brochure can do those three things, then it’s golden.
To create the perfect brochure, you’ll want to concentrate on each specific panel individually
Panel 1 (Front)
Panel 1 is the first thing that customers will notice. It is the most important part of your brochure. Design something so great that it makes people want to open it, such as coming up with a catchy question, using colorful graphics or a combination of the two. Also, don’t forget to include your logo!
The inside of the brochure is the “heart” of your brochure, literally and figuratively. This is where a potential client is going to get to know who you are/what you do/why they need to work with you. A word of advice: don’t list all of your prices! At this point, this person is still a cold lead. They have no reason to spend money on your product or service yet. The purpose of the brochure is to reel them in and gain their interest.
The back may be the most overlooked part of a brochure but it’s more important than you might think. This is where a customer looks for information on how to contact you…so don’t skimp and leave it blank! Be sure to list the all the pertinent information as well as one last reason why a customer simply can’t live without your goods or services.
Related: A Guide To Creating The Wow Factor!
For help creating the perfect brochure, give Printing Solutions a call at 480-596-6300. When it comes to printing for business, no one beats Printing Solutions!
Maybe you’re thinking you don’t need a brochure. You have a website, isn’t that enough? While your website is an essential part of your marketing strategy, it’s only effective if you know a prospect or client has looked at it. A brochure allows you to essentially take the information on your website and put it directly into your prospect’s hand.
A custom designed brochure takes the best of what your company has to offer and showcases it in a way that is consistent with your branding and messaging. It is a long-lasting reflection of your business that a prospect can hang on to and refer to over time. At Printing Solutions, we specialize in creating brochures designed to tie in with your branding and incorporating eye catching graphics. We are experienced in placing your company information and photos in brochure designs that maximize impact and highlight your important information.
Consider your company website and all of the information it contains.
Does it explain why your business is unique? Does it include testimonials, your mission statement, an explanation of your services? Are there photos of staff, products or services that bring your business to life? All of these vital marketing components can be incorporated into a vibrant color brochure. Whether you place it in the hands of people you meet, or target certain demographic or geographic markets with a mailed brochure, you can ensure that your company is being seen and your information can be kept on hand for easy access.
Printing Solutions has talented designers on staff, ready to assist you with a design that will bring the impact of your website directly to your target market. Our high quality printing and paper can be enhanced with new silk lamination technology to ensure that your brochures retain their polished look over time, and our direct mail service is an affordable way to distribute your brochures to target markets. Don’t wait for people to find you – put your information into their hands with a brochure today.
Every Door Direct Mail or EDDM is a way for businesses to mail to every home or address in a specific area or zip code at a discounted postage rate. The mail piece has to follow specific EDDM USPS formatting guidelines, however when executed properly EDDM can enable small businesses to send targeted, affordable offline advertising materials, hence increasing public awareness and establishing a stronger local brand name while saving money.
In an effort to make sending out direct mail easier for everyone, the USPS has laid out instructions to help pull the mailing list, prep the mailing and deliver it to the post office in a way that small business owners can understand. Unlike other marketing strategies, where the purchase of expensive mailing lists is often required, EDDM allows businesses to specifically target selected postal codes without having to use individual mailing addresses and generally for a much lower postage cost! This provides a great opportunity for a wide range of companies. Even though you can do it yourself, EDDM can still be a time consuming process and there are printers in Scottsdale Arizona, such as Printing Solutions that can do all of the leg work for you.
Take a look at 8 types of businesses that should use EDDM:
Restaurants (Pizzerias, Ice Cream Stores, Franchises)
Restaurants and pizzerias often face the dilemma of competition from at least 5 others, no matter where they are located. By sending out EDDM postcards to the local neighborhood, with visually appealing images and incentives (coupons) attached, restaurant owners can provide a “shout out” to get public exposure and remind local audiences of their existence.
Gyms and Fitness Clubs
More often than not, there will be at least 2 gyms in the range of any neighborhood. How do their owners attract new customers? EDDM mailing allows businesses to send out offers of a “first-time workout for free”, custom-designed invitations to some special events, dance classes, and much more.
When it comes time to sell your home, how do you know who you can trust and what agents are having the most success? Again, EDDM is a great answer because it can spread the message of successful sales and keep residents informed of what’s happening close to home. This self promotion can pay huge dividends because it lets both buyers and sellers know who the “go to company” for real estate is in a specific neighborhood and establishes the important trust factor for this important transaction.
Beauty and Spa (Hair Salons, Massage Studios)
Similar to restaurants, businesses in the beauty and spa sector often face severe competition and, as a result, struggle to attract enough customers. EDDM can help them build interest and expose themselves. Sending branded custom brochures with some kind of discount will definitely help stir local curiosity about their services.
Home Improvement (Carpet Cleaning, Home Cleaning)
People oftentimes tend to ignore home improvement companies until there is a specific need for them. Therefore, EDDM works well because a simple postcard detailing home improvement business services can have miraculous results. Not only does it remind people about needs they’ve ignored for too long; it also has the potential to stir people into action and consider something they had not previously considered.
Nobody likes to admit it, but doctors and dentists are business owners as well and the reality is that they face some stiff competition for patients. To build that necessary initial loyal customer base, it is necessary to promote their services/clinics. Additionally, people often need to be reminded about, or introduced to, certain services before actually deciding to obtain them. For example, a targeted EDDM campaign could allow dentists to send brochures or postcards with discounts that might influence the choices of people in the local neighborhood such as FREE Whitening or FREE Sonicare. Also, offering flexible financing or insurance options is another great way to get responses as well. Another example that could help increase existing patients’ loyalty, might be a medical doctor sending a New Year’s calendar with important medical reminders.
Automotive (Tire Shops, Oil Change, Auto Repair)
EDDM also works great for any kind of businesses in the automotive sector. There are a lot of smart strategies that can be achieved: from sending out direct mail with catalogs of services to simple postcards reminding people that it’s time to change their tires. No matter the strategy, EDDM remains the cheapest way to advertise even not so “shiny” businesses like those in the automotive industry.
Seasonal businesses, such as those providing tax services, often have a very short period of time to target potential customers. In those cases, it’s essential that they optimize their communication efforts and attract as many people as possible. A full color EDDM postcard designed with a great Call to Action can help these business owners reach out to a large number of potential customers, in a tangible way, with the greatest time efficiency.
There are numerous benefits of an EDDM campaign for your own business and Printing Solutions can help you achieve them. We offer direct mail marketing services for postcards, brochures and other direct mail products. In addition, we offer high quality design services and can create the marketing piece that will help you spread your message with confidence!
As another year passes by, we wish 2013 a fine farewell. Money was tight and there is no doubt that economic factors played a key role in limiting company spending. However, one of the great things about starting a New Year is that marketing budgets have been reset and companies are oftentimes eager to move forward with renewed vigor and an eye toward success. Making money is the ultimate goal for any business and everyone knows that to make money, you have to spend money. By setting up an effective budget plan that outlines how to spend that money is therefore essential to achieving your business goals in 2014.
Market & Build Your Brand
Marketing and building your business brand are key components to any company’s success. Whether you’re just introducing a new business or continuing an established one, it is imperative that your ads, promotions and company presence are displayed properly and for the right price. They need to reach the desired target market and provide the high-impact that will make customers choose you instead of the competition. The key is to find out what kind of marketing works best for your target audience. There are many advertising options available in today’s increasingly paperless world. The internet has made life easier and more accessible for marketers and advertisers.
One great way to save some money and get more bang for your buck is to look for value based specials on some of the print products you would normally purchase anyway. Timing is key to finding those deals. That’s why Printing Solutions is offering several such specials to help make your decision just a little easier. For the month of January we are combining some of our top products. These products include custom business cards, full color postcards, dynamic brochures and the always popular door hangers. Get $25 off packages when purchased together. These packages represent a great way for you to rejuvenate your branding efforts early in the year and maximize your potential to capitalize on the market.
Keep Up With Marketing & Design Trends
Another big factor in achieving company success is keeping up with market trends. It’s true that business cards, postcards and door hangers may represent the “tried and true” methods of print marketing. Many experts are now predicting that “Print is dead”. This is due to the rise of other tech savvy ways of spreading your message. At Printing Solutions, we would like to assure you that this is absolutely not the case. While it’s true that mobile marketing is on the rise and it has become a necessity to have a Facebook, Twitter and web presence. The most important facet of communication still remains the one that ultimately connects with the customer.
We believe that a printed brochure with a great design that actually says something relevant and helps to create a customized, personal interaction can be just as effective as social media. In other words it’s the content of the message that is most important, not the medium in which it is displayed. Remember, the simple business card is still one of the most powerful marketing tools. Therefore, your budget for 2014 should allow for a reprint of your business cards to make a subtle change to the appearance or feel of your card. It just may be exactly what the doctor ordered to make that perfect first impression.
Include Print & Referrals
Be sure to include a variety of traditional printed materials into your spending plan. You will gain the ability to promote your business on many levels. One should never underestimate the power of a well designed, custom door hanger, a full-color postcard or a dynamic, silk laminated business card. In fact, many companies focusing their marketing online. In addition to including online marketing in your advertising budget, you should also allocate a significant amount for print advertising as well. We offer many high quality products that will fit nicely into any budget. We also have the know-how to help you achieve your goal to ensure that your name reaches the market quickly and efficiently.
Word of mouth is always going to be your best advertising tool. Don’t be afraid to invest in some amazing design. That will get people to notice, remember and talk your company. And then tell them where you found that design. Every business loves a referral.
Need Help Achieving Success?
The combination of design and product will help you create a brand for your company. This is a crucial step to constructing the credibility, value, and personality associated with your business. The team at Printing Solutions can offer all of the above and more. From our great printing packages to valuable marketing advice and creative design skills.