How Should I Promote My Upcoming Event?
It’s always a treat when we get to help clients plan and promote upcoming event. Here at Printing Solutions we love being able to help people visualize a beautiful table or booth that brings great engagement and continued profit. We always want to make sure we are giving our clients the type of exposure they are looking for at an event.
If you have an event coming up, here are some guidelines to help you promote it in the best way.
1. What’s your budget?
It’s important to allot a large enough budget to promote upcoming event effectively. It’s always good to have a few different branded visual references at your table. Use these basics as a guideline:
- A table throw: about $179
- A retractable banner: about $249
- At least 1 handout (brochures, postcards): $79
- A Business card: $39
When planning your budget, remember that these promotional materials aren’t a one-time investment. Most of Printing Solutions’ customers reprint their signs and banners only once a year at most. So you can invest a few bucks into something big and high-quality that other marketing material just cannot do.
2. What functionality do you need?
Consider your purpose for attending the event when you plan your promotional materials. Do you want to connect with potential clients, or are you there to look for new companies to partner with? Tailor your materials toward your end goal.
Certain materials are essential regardless of your end goal — you’ll always need a large sign or banner to attract the most attention possible. But if your booth doesn’t include a table front and center, you might want to skip the table throw and put your budget toward more interesting freebies to hand out at the event.
Keep in mind that just because you purchase these materials for a specific event doesn’t mean that they’re useless between trade shows. A lot of wide format printing is very versatile in that you can use it for many different occasions. Once your event is over, displaying your signs or banners in your office or conference room just adds additional branding to your workspace.
3. What products do you already have?
It’s always a good idea to go through your existing supplies before an event and take inventory of what you already have. If you’ve attended trade shows or tabled other events before, chances are you can repurpose some of your existing materials, like table throws, business cards, and banners. But if the materials show signs of wear or are of a low quality, you might want to consider reprinting.
“We take print and see how we can design something specifically for it. The two go together,” says Kristyn Dingman, Printing Solutions’ Director of Marketing. “You can have a high-end retractable banner that has an unattractive graphic on it, or you can have a really solid design of your logo that is printed on a cheap material. The two are essential to one another. Printing on a high-quality material with a high-quality visual is the best route to take.”
If you’re planning your first event and need to start from scratch with promotional materials, our On-The-Go Package was created just for your. It includes over 6 different print marketing options for one price and is a customizable and comprehensive solution to that helps to promote upcoming event.
For us, the best part of planning any event is seeing the customer’s face light up when we have the display set up in our office for them to pick up. Seeing that end result and the reactions we get are priceless.
Need Help To Promote Upcoming Event?
If you need help planning and to promote upcoming event or trade show, let Printing Solutions help. Give us a call at 480-596-6300 to get started.