Here at Printing Solutions, we print a lot more than business cards and direct mail. From wall clings to custom canvas prints, our products have found their way to the offices of our various clients as permanent decor. That’s right, print is a great way to brand everything … even your office space! Here’s how to use it. Read More
It’s always a treat when we get to help clients plan and promote upcoming event. Here at Printing Solutions we love being able to help people visualize a beautiful table or booth that brings great engagement and continued profit. We always want to make sure we are giving our clients the type of exposure they are looking for at an event. Read More
Just like the fashion industry, the print world sees trends come and go. What was popular a few years ago isn’t in style now, and today’s businesses must adjust their print materials accordingly.
Over the past months we’ve observed a few changes in styles among our own clients and colleagues, and we’ve compiled them for you below. Here’s what’s trending in the print world. Read More
When you think of stickers you probably picture the pack of small, glittery adhesives that came in specialty coloring books when you were a kid. But unless your business sells coloring books, those cartoonish stickers really aren’t going to benefit your marketing strategy.
Fortunately, there’s a lot more to stickers than the arts and crafts aisle, and when it comes to choosing one that’s right for your business, the options are pretty much endless. Read on to find out why stickers are not just for kids.
The workplace is an important part of our lives. More than half the world’s population will spend at least one-third of their adult lives at work, making it more important than ever to work in an office that is aesthetically pleasing. But with so many offices decked wall-to-wall in industrial gray and beige, finding a workplace that’s easy on the eyes may be more difficult than it sounds. Read More
The marketing resources that are available today are much more complicated and diversified than years past. The majority of companies utilize numerous marketing methods to generate online leads and conversions. This leaves the question as to which platforms are most effective at providing the best returns on investment. With most businesses using many analytics tools to track performance, most cannot provide an entire overview as to how successful your marketing efforts have been.
Therefore, if you are not using call tracking, you are passing a major opportunity to generate a wealth of data that can improve overall marketing efforts. By utilizing call tracking metrics, you can amass critical information about phone leads as part of your campaign. As a result, you can optimize your marketing channels to receive the best return on marketing dollars spent.
Best Call Tracking Marketing Channels
Call tracking can gather phone lead information retrieved from almost every aspect of a marketing campaign including:
- Billboard marketing
- Direct mail marketing
- Email marketing
- Pay-per-click (PPC) marketing campaigns
- Print marketing
- Television marketing
- Web marketing
For the most accurate performance tracking results, you want to utilize different call tracking numbers for each platform.
Identifying Performance Issues with Call Tracking Metrics
Call tracking metrics can tell you the percentage of leads that each sales team member converts into sales. This data is critical to determine which team members need additional training, who to send the most calls to and to evaluate team member performance for dismissals, promotions and raises. Also, it can provide insight into the performance of PPC campaigns. Determining that one PPC keyword grouping has acquired a higher conversion percentage than another, you can invest more resources in the better performing group. It can also help to identify if adjustments must be made for the campaign.
Call tracking metrics are an extremely critical resource for any company’s print marketing campaigns as they can help to identify successes and failures, thus allowing you to put more resources into the better performing campaigns. With so many different marketing tools available, call tracking is not as utilized as it should be. This resource should be part of every company’s marketing strategy.
Whether we realize it or not, the colors used in marketing materials are sending a very big message to their target audience all on their own. There are specific feelings and emotions that certain colors evoke and when the right color is used in the right place, it can play a key role in delivering your message.
Colors serve as a sort of non-verbal communicator. As humans, we tend to subconsciously assign certain traits and characteristics to colors, including their shades and hues. Dark red used at a restaurant, for example, can make an entirely different statement than a lighter red would.
To understand what messages colors are sending, consider the following color chart, which lists the emotions, characteristics and ideas each color can portray:
Aggressive, Energy, Excitement. It has been pointed out that restaurants use red to not only stimulate appetite, but also to keep people moving along so there is always room for the next customer.
Dependable, Safe, Loyalty. Banks and other financial institutions use blue to help portray a safe and steadfast environment. Blue is also often used in uniform design from military to police to security guards.
Growth, Peace, Health. If you are going for a calming feel for your marketing material, use green. People feel more connected and natural with green logos and branding.
Happiness, Cheer, Sunshine. You can use yellow to convey optimism and positivity. Women tend to like yellow more than men.
Playful, Engergetic, Fun. Often used to promote toys and various forms of entertainment. It has been used to express a beginning, like a sunrise.
Wealth, Sophistication, Royalty. Purple often associates with prosperity and wealth. Many have had success using purple when targeting young women in their teen and pre-teen years.
Youthful, Sweet, Creative. Perfect color choice when promoting romance or femininity. Used for candy and sweets.
Power, Mystery, Authority. While black is a very powerful color that conveys intelligence and sophistication, it also evokes emotions of death and grieving.
Clean, Pure, Safety. Perfect to use for anything health related or with baby products. White can give a feeling of balance and it’s use will convey neutrality.
When it comes to choosing the right color for your marketing material, it really boils down to what message you are hoping to get across. Do not make the mistake of underestimating your color choices. Carefully consider what it is you want to convey immediately with your marketing material. Remember that color is sending a message whether you want it to or not.
For more questions about color use in marketing material, call Printing Solutions at 480-596-6300.
We like to write about trade shows a lot, but for good reason! A large number of our clients attend trade shows and expos and have questions about how to make it a successful event for their business. While we can absolutely help you design the perfect layout for your booth, excellent marketing materials and business cards, we can also offer some insight into the world of trade shows and expos. Here are the 3 areas you need to focus on when preparing for your successful trade show:
You’ll be competing with everyone else at the trade show for visitors’ attention. You’ve got to have an eye-catching display to command attention. We can create for you something as small as a stand-up banner or as big as a whole trade show display that can house your technology and marketing materials. (Call for details)
We can help you design the perfect marketing materials that are sure to leave the expo with your visitors. You don’t want something that goes in the trash! Give them something they will hold onto like a plastic business card or an origami postcard!
Who Will Be Speaking?
Undoubtedly you’ll have to designate someone to speak at the trade show. As people pass your booth, they’ll be expecting a presentation. Who would make the best face of your company? Who is best at public speaking? Have them practice their spiel and they’ll be sure to knock it out of the park!
Once you’ve taken the first step in deciding to showcase your company at a trade show or expo, your next step should be to call us here at Printing Solutions. As the leading print company in Scottsdale, we’re the go-to place for all things trade show. Our talented graphic designers can help you have the perfect materials and we can cover everything from banners to plastic business cards.
If you have any questions about our printed products, give us a call at 480-596-6300 or stop by our Scottsdale printing company. We’ll make sure you have the best booth at the event!
Standing out at trade shows is everything. Without a unique set up and eye catching materials, you’ll fade into the background. We have plenty of experience with trade shows and know what works. From initial design to execution, our Scottsdale printing company can help you come up with a strategy that’s sure to get you noticed for providing a unique experience at trade shows.
Make sure you have someone professional and outgoing manning your booth
The person responsible for representing your company should send the right message. You won’t create a unique experience at trade shows with a shy representative. Timid personalities will get lost in the crowd at trade shows. You’ve got to command attention not only with your booth, but with your physical presentation. Have your representative work on their spiel that they’ll be giving to visitors. It should be rehearsed, but also very easy-going and should flow in a natural way.
Related: Step-up Your Public Speaking Game
Bring the right materials
It’s imperative that you have the right materials for the show. People will have their hands full of swag and marketing materials so you want something they’ll actually hold onto. This can be as simple as a well designed postcard that they’ll want to hold onto, maybe a notepad that you know they’ll hold onto or something unique like a plastic business card that will stand out above the rest.
Related: Have a Killer Trade Show Display
Give them incentive to visit your website
Consider offering a discount for anyone who signs up on your website or gives you their email while visiting your booth. They’re going to be overloaded with information about businesses so why should they take the time to look you up? Give them a reason to!
There’s many ways you can make sure that people remember your booth and actually interact with your company. The more they interact with you, the more likely they are to remember you the next day, the next week or the next month. Raffles are a great way to keep their attention. Hand each visitor a ticket and give them a time to come back to participate in the raffle. Ask them to post pictures to your social media and offer a prize for the best picture. Make sure to include a hashtag relevant to your company!
If you can manage to capture the attention of trade show visitors long enough for them to remember you later, you’ve broken through the trade show barrier. Being unique can go a long way when you’re room of hundreds of people and exhibitors.
If you need printed materials to take to your next trade show, stop by our Scottsdale printing office or call 480-596-6300. We can help you design and print everything you need for a trade show. We also have designers on staff to help with the initial design process. From logos to business cards, we do it all.