Large format printing is a lifesaver for businesses that really want to make their message stand out. The sheer size of this kind of printing makes it inherently more eye-catching than a brochure or business card, delivering your message to more customers faster.
But size isn’t everything. Certain mistakes can really set your large format signs back, rather than making them work for you. If your banners and posters aren’t getting the response you want, we have some suggestions as to what you might be doing wrong.
1. Too Wordy
The beauty of large format printing is that you don’t have to write an essay to get your point across. In fact, this type of advertisement usually works better when it has fewer words. Billboards, posters, and window decals are all seen with just a glance in passing, so you want to make sure your message is delivered in a split second. Your word count should be in inverse proportion to your poster size (we recommend sticking with fewer than 10 words).
2. Too Cluttered
We can’t over-stress the importance of a good, clean design. Unfortunately, we see too many banners with a design that’s anything but clean. When a banner or poster is too cluttered with images, graphics, colors, and bold font choices, your audience gets lost. Should they focus on the giant background image, the words in the fancy font, or the one word highlighted in a standout color? Give your audience one main focal point that all other visual elements complement and point toward.
3. Too General
While design is certainly a huge factor in the success of your large format signage, it still isn’t all there is to a great campaign. If your banner is too generalized in an attempt to appeal to everyone, you’re probably going to miss out on quite a few customers simply because it doesn’t appeal to them. Your large format printing is much more successful if you choose a specific audience and tailor your materials to them.
4. Wrong Format
Another mistake we often see is customers choosing the wrong format for their signage. We love our stand-up posters and retractable banners, but if you’re planning to place this signage in your window, a decal may be more effective. Carefully evaluate all of your signage needs and consider what type may be best for each location that you plan to use it. If you are unsure, the signage experts at Printing Solutions will be happy to offer suggestions based on your space.
For more tips on large format printing, or to find out which large format is best for your business, give Printing Solutions a call at 480-596-6300.