Why Is Large Format Printing So Important?
Businesses in many different industries are discovering the advantages of large format color printing, specifically, how large, beautifully printed signs and banners continue to prove to be an effective way to deliver the right messages to their audience.
As you might expect, studies show that when these messages are large and delivered in color, they tend to be much more effective than small, black and white print. Consumers seem to put a higher priority on messages delivered in a large format.
If you are new to the large format printing game, it’s important to know that there are several different formats that you can use, depending on your specific needs. Here are a few examples to consider:
Inkjet Color Printing
Inkjet printers are capable of producing high-quality and visually-stunning prints that can be used for many different purposes. Some of the more common uses for inkjet large format color printing include the following:
– Retail Signage
– Trade Show Booths
– Color Comps
– Business Presentations
– Courtroom Exhibits
– Point-of-Purchase Displays
When your hoping to stand out at a trade show or make a strong impact during a business presentation, going big can have a stronger impact. The images and messages you present are more likely to stay in the minds of those who see them. If it’s true that you only get one shot at a good first impression, a sign or poster with well-designed large format printing is sure to help.
Keep in mind that these prints can be output in either glossy or semi-gloss formats, and can be as large as five feet wide by almost any length.
Some situations call for printing directly onto a rigid, flat surface. This is when Direct-to-Board large format color printing can be a good choice. You can print high-quality graphics onto almost any surface using a state-of-the-art flatbed inkjet printer. Direct-to-Board printing can be used when printing on vinyl, metal, plywood or even plexi-glass to name a few.
Here are few examples of when the Direct-to-Board option could come in handy:
– Large Format Color Outdoor Signage
– Vinyl Banners
– Window Clings
– Backlit Displays
– Exhibition Graphics
Put yourself in your audiences’ shoes for a minute and think about what signage would have the greatest impact on you. What would entice you or draw you in? What do you need to see visually to instantly believe the business has merit?
These are just a few examples of how you can use large format printing and why it’s important. To learn more or to discuss how large format printing might benefit your business, give Printing Solutions a call at 480-596-6300.