“Branding is king.” It’s become a popular saying over the years, because it tells the truth. In the competitive world of business, if you want to rule your industry’s “kingdom”, then you need to have a powerful brand. A strong brand is the gold crown on your head AND the throne you’re sitting on.
The kings and queens who ruled best throughout history were the ones who paid attention to their predecessors. They avoided their mistakes and double-downed on their successes. Branding is no different. If you want your brand to rule the land, you need to pay attention to what big companies are doing to make their brands reign supreme. Here are five principles to follow that will give your brand the royal treatment.