Branding Lessons

5 Lessons You Can Learn From Big Companies About Branding

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“Branding is king.” It’s become a popular saying over the years, because it tells the truth. In the competitive world of business, if you want to rule your industry’s “kingdom”, then you need to have a powerful brand. A strong brand is the gold crown on your head AND the throne you’re sitting on.  

The kings and queens who ruled best throughout history were the ones who paid attention to their predecessors. They avoided their mistakes and double-downed on their successes. Branding is no different. If you want your brand to rule the land, you need to pay attention to what big companies are doing to make their brands reign supreme. Here are five principles to follow that will give your brand the royal treatment.

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How to Blow the Competition Out of the Water Using Direct Mail Marketing

How to Blow the Competition Out of the Water Using Direct Mail Marketing

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Direct mail marketing has become quite popular among businesses looking to grow their customer base, and no wonder — it’s one of the most effective marketing tools out there. But just because a business uses it doesn’t mean they’re using it correctly or using it well.

At Printing Solutions we’ve helped dozens of businesses with countless successful direct mail campaigns, and we’ve got some insider tips for how to completely blow away the competition.

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Why Large Format Printing

Why Large Format Printing is the BOMB!

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Large format printing is an often overlooked facet of your business’s marketing materials. In a world where we are focused on connecting with our customers through direct mail, email, and social media, sometimes we can forget that a business still needs to convey the company’s message when clients walk in.

That’s where large format printing comes in. From banners to signs to posters to decals, these oversized pieces can have an equally oversized role in getting your name and products out there. So why large format printing? Read on.

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What Colors Work Best for Direct Mail Campaigns?

What Colors Work Best for Direct Mail Campaigns?

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When you hear the word “growth,” do you picture a certain color? Do you picture green?

If you said yes, you’re not alone — growth and longevity are two of the words most commonly associated with the color green. And it’s that power of suggestion that makes color one of the best marketing tools out there. Color speaks. It’s a form of nonverbal communication because it carries meaning through association, but it carries every bit as much meaning as the words you choose.

So what colors work best for direct mail? That depends on what you’re trying to accomplish and who you’re targeting, but there are a few that usually do the trick. We’ve got a breakdown for you below.

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Direct Mail Strategy

What’s Your Direct Mail Strategy?

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Direct mail is one of the most popular and effective tools available to businesses when it comes to marketing. Most businesses do it to some extent, but with so many options out there for mailers, how do you decide which is best for you?

In our years of experience as a leading Arizona print and design agency, we’ve worked with dozens of businesses to launch countless successful direct mail campaigns. Here are some things to consider as you build your direct mail strategy.

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