5 Lessons You Can Learn From Big Companies About Branding

“Branding is king.” It’s become a popular saying over the years, because it tells the truth. In the competitive world of business, if you want to rule your industry’s “kingdom”, then you need to have a powerful brand. A strong brand is the gold crown on your head AND the throne you’re sitting on.   […]

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The 5 Coolest Branded Materials Your Staff Will Love

We’ve all been there: You are the first to answer a question on training day, or are the first to make your sales goal for the month, or it’s your birthday. Your boss gives you a prize or a gift, and you’re full of excitement until you realize it’s another boring company pen or lanyard.

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Why Large Format Printing is the BOMB!

Large format printing is an often overlooked facet of your business’s marketing materials. In a world where we are focused on connecting with our customers through direct mail, email, and social media, sometimes we can forget that a business still needs to convey the company’s message when clients walk in. That’s where large format printing […]

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What Colors Work Best for Direct Mail Campaigns?

When you hear the word “growth,” do you picture a certain color? Do you picture green? If you said yes, you’re not alone — growth and longevity are two of the words most commonly associated with the color green. And it’s that power of suggestion that makes color one of the best marketing tools out […]

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What’s Your Direct Mail Strategy?

Direct mail is one of the most popular and effective tools available to businesses when it comes to marketing. Most businesses do it to some extent, but with so many options out there for mailers, how do you decide which is best for you? In our years of experience as a leading Arizona print and […]

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Picking the Right Font for your Direct Mail Campaign

Font choice can make or break the success of a direct mail campaign. Fonts have the ability to produce a visceral reaction in readers. You want that reaction to be a favorable one. But with so many fonts to choose from and more being added every day, picking the perfect font can be a daunting […]

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Integrating Direct Mail with Facebook for Maximum Results

In today’s digitally focused world, there are more ways than ever to engage with potential customers. While direct mail campaigns are still a fantastic way to target a customer base, social media has become one of the dominant modes of communication for the majority of your potential clients.

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How to Create a Flawless Flow from Direct Mail to Email

Receiving direct mail is fun. It’s real, it’s tangible, and there’s something special about being able to hold it and open it to see what’s inside. It also usually receives a much higher response rate than email — customers’ inboxes are flooded with sometimes hundreds of emails each day, and it’s all too easy to […]

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