Marketing your business through direct mail is still proving to be a great way to reach new customers and build long-term relationships. Once thought to be an outdated method, direct mail has made a huge comeback in recent years and shown its ability to stand out in a world of email marketing overload.
Here we share some tips and idea on how to get the best response from your direct mail marketing. If you’ve tried direct mail campaigns in the past with little success, perhaps these tips will help encourage you to try again. If you’re already seeing success with direct mail, the information here will help to reinforce your game plan.
It Takes More Than One Try
Studies show that it takes an average of 7 to 9 times to get a potential customer’s attention through marketing. The thought that one well-thought out and carefully planned direct mail campaign will get you all the response you need is a mistake. Don’t give up after one try.
Have a Clear Call to Action
Perhaps the biggest mistake made in direct mail marketing is failing to have a clear call to action. It’s easy to assume that by simply telling your prospects about your business and what you have to offer, they’ll see the value and contact you. This rarely happens. Be sure your direct mail piece gives specific instructions on what to do next.
Each time your prospective customer comes in contact with your direct mail piece, you want them to recognize who you are and connect that they’ve seen your ads before. Your consistent presence makes its own statement and helps you stay in the minds of your prospects.
Take the Time to Personalize
Email marketing has shown us the power of personalizing a message. Don’t hesitate to use that same tactic in your direct mail marketing. Yes, it does require more work and could be an additional cost, but it’s worth it. Your audience will respond accordingly.
Make Sure You Stand Out
In an effort to save time and cut expenses, it can be tempting to go with a template direct mailer that may be similar to what others are sending out. If your piece looks that same as everything else your prospect gets in the mail, it loses its effectiveness fast!
Keep it Simple
Information overload is the quickest route to the trashcan for your direct mail piece. While you definitely want to get your message across, be sure to get to the point and be clear about what it is you want your prospect to do.
Want more ways to get the best response from direct mail? Need help with direct mail conception and design? Call Printing Solutions at 480-596-6300.