5 Reasons To Use Direct Mail
The Internet and all of its technological advances have taken storm in the 21st-century. People have grown to do business, communicate, and meet others through hundreds of different online avenues. While it’s important for companies to have a professional presence via email, social media, and so on, there’s one for of communication that isn’t as frequently used anymore but offers tremendous benefit: direct mail.
1 – People love receiving mail
Whether it’s a birthday card or a product that was ordered online, there’s something to be said about receiving direct mail. It makes people happy. When a package, letter, and so on is addressed to you, it makes you feel special. If a business does this to their prospects, partners, or current clients, you treat them and provide care. People also can’t wait to see what’s inside.
2 – It adds a personal touch
If you’re a business and you send something to your clients, it shows that you go above and beyond to make them feel good. It takes two second to send an email or call. But when you physically mail them something that they can open, it’s a whole other experience. You show that you care about them personally, and that they deserve something beyond the online experience.
3 – People are more inclined to pay attention
Direct mail really captures people’s attention. It doesn’t get skipped like an email or social media post. People take the time to read whatever the package says to digest the material. Direct mail is something that comes to their home, and that has more of an impact.
4 – It spreads brand awareness
As a business, your goal is to provide customers with the best experience all while getting your brand out there. Direct mail does that. Whether you send a newsletter or an actual present, be sure to put your logo on everything you can without being spammy. Remember the purpose of direct mail is to provide an experience, so you don’t want it to become just a selling tactic. But when you brand your direct mail material strategically, it really helps get your business out there in a fun and creative way.
5 – People will remember you
Again, direct mail shows that you are willing to go that extra mile as a business. There’s something about receiving a hardcopy piece of material that leaves more of an impression. If you send people a gift, it’s something they can keep around the house or their office. So every time they see it (especially if it’s branded), they will think of your company.
As illustrated, direct mail is a killer way to engage others and do a little good for both your business and its clients. If you have any questions on how to take your direct mail strategy to the next level, let us know! We can help get you there.