Whether you’re in the marketing business or not, if you own your own company you need to know the latest and greatest ways to market your business. After all, the success of your company may depend upon it.
One of the ways you can stay up-to-date on the ever-changing world of marketing is by following today’s most forward thinking and influential marketers on social media.
Luckily, we’ve done all the dirty work for you and have rounded up the very best of the best.
Without further ado, here are the 10 marketers every business owner should follow on Twitter.
As a past consultant for several Fortune 500 companies, Jay Baer knows the mechanics of business inside and out. Currently, he spends his time acting as a motivational speaker and educating other businesses on how to do marketing the right way.
Wordstream is the brainchild of this influential marketer. His company provides search marketing software and PPC services to other business looking to expand their reach. He’s also a writer for Inc. Magazine.
If you know what/who the Mozbot is, then you definitely know who Rand Fishkin is. He is one of the most well known faces of Moz, a former SEO company that now provides inbound marketing software, and hosts a weekly online “Whiteboard Friday” webinar.
Everyone knows that an essential component of marketing is writing, but not everyone knows how to create written content that actually converts. Enter Joanna Wiebe, a conversion copywriter at Copy Hackers who has the knowledge and expertise on all thing content marketing. Follow her for tips on landing page optimization, advice on A/B testing and more.
As the founder of CopyBlogger, Brian Clark is dedicated to teaching people how to create “killer online content.” He is one of the most well known media entrepreneurs and has grown his company from a one-man operation into a thriving company with more than 115,000 unique customers.
Business owners who need help growing their social media fan base should take heed from Amy Porterfield. Not only does she specialize in this area, (along with digital marketing), she has over 95K Twitter followers. You can be sure her tips work!
Part marketing genius, part entrepreneur, public speaker, author, and blogger, Seth Godin is well versed in creating business strategies that actually work. If you’re interested in learning about leadership habits and cultivating success, Seth is your guy!
Lee Odden is the CEO of TopRank Online Marketing, a firm dedicated to helping you “build and and improve your business” through online marketing. Odden works with both B2B and B2C companies to build campaigns designed to help business attract new customers and retain existing ones.
Jeff is an internet marketing master. He helps business with all things marketing related including content marketing, social media marketing and more. Be sure to sign up on his website to get tips and tactics delivery right to your inbox.
Once you follow these people, make sure to interact with them! Tweet them your ideas. Ask their opinion. That’s the best part of finding someone great to follow on Twitter. You now have instant access to their ideas.
While it’s important to keep your fingertips on the pulse of online marketing, don’t forget to utilize marketing in all of its forms, including radio, TV and print. Traditional marketing avenues such as print are still great ways to promote your business.
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