At some point, when your focus is on growing and increasing business, you will have to put some thought into how to make your business stand out from your competition. This almost always comes back to a good marketing strategy including the various marketing material you use to reach your contacts.
In order to be effective, your marketing material needs to be eye-catching and interesting while conveying the right message clearly. Here are some ideas on how to ensure your business stands out with marketing material.
Check out Your Competition
There are 2 good reasons why you should keep an eye on what your competitors are doing. It helps you stay alert to what their latest strategies are and it helps you to see what makes you different. It’s been said that effective branding is to build on all of the unique ways you are different from everyone else. See what competitors are doing, identify what you do differently and then focus on those differences in your marketing material. Even the smallest difference can become an effective piece of marketing.
To make sure you stand out from your competitors, you need to get creative when it comes to your marketing materials. This might include changing up your business cards or creating seasonal brochures and mailers. Be sure to set aside time to brainstorm and strategize on how to get creative with your marketing. If you do not have the time, you might consider bringing in help from outside sources to help. Your potential customers are begging for creativity; be sure you give it to them.
Be Ready to Take Risks
Some of the most memorable marketing strategies of the last several years include those that push the envelope and are willing to take risks. It is always difficult to stay on the cutting edge of anything these days, but by willing to take risks with marketing material, you are more likely to stand out. Risks are not always crazy and dangerous. Even a dramatic change in colors or a new logo can be risky. Changing your tone in the content you provide can be risky, but often rewarding. If you are truly looking to stand out, you have to be ready to try something new at a moment’s notice.
Old-school marketing material focused on getting a general message out to as many people as possible. It did not really matter if the recipients could relate or understand the message; it was more about getting the information out there. These days, that strategy no longer works. Your customers are expecting some kind of personal touch. Find ways to make your marketing material more personal. That might mean allowing yourself to target a much smaller group of people, knowing that they are more likely to respond. You might also try changing the tone of your content so that it sounds more personal.
For more ideas and strategies on making your marketing materials stand out, call Printing Solutions at 480-596-6300.