Whether you provide services or products to customers, every business needs marketing in order to really grow and bring in an ongoing client base. However, with all of the different marketing options out there, it can be a little overwhelming to decide which is best for your company. We’re here to help break that down.
When it comes to your marketing material for print advertising, there’s a ton to choose from:
– Business cards
– Banners/ signs
– Direct mail material
– And so much more
We’ll begin by saying that every business should invest in business cards. Whether you’re an agency, contractor, etc., this is extremely important especially for networking purposes. You need to be able to get your information out there to the appropriate people right away. A business card does exactly that. It should include your company name, website URL, best contact email and phone number, personal name, and role in the business.
Banners and signs are great for companies who want to promote something going on such as an event, promotion, and so on. For example, if you work in retail and offer a discount item, a great way to market this is with a gorgeously designed sign that’s easy to see from afar. So this option is beneficial for companies that have an actual office or store where they can illustrate a specific message to bypassers and customers.
Direct mail marketing comes in handy for businesses that already have a mailing list built up. Whenever you want to send something directly to clients or potential customers within a certain region, postage is a great option. This offers more of a personal touch, and it leaves an impact. People love to receive things in the mail. This option is great specifically for local businesses who want to reach their local audience.
Letterhead is good for businesses that utilize paper on a regular basis. If this is the case, branding the paper is beneficial. Use this for your contracting job, for workshops you host for attendees to take notes, and so on.
If you have any other questions on which marketing material is best for your company, contact us today! We’re here to help move your business forward with printing that makes a difference.