Which Type of Brochure is Best For My Business?

A brochure is the perfect way to represent your business in many different locations at once. It’s not possible for you to always be there when a potential client has a question or concern, but your brochure can help. To ensure your brochure is as effective as possible, you want something that is clear and informative, engaging and memorable.

A good brochure will do a good job of clearly outlining what your company is all about and what you have to offer. A poor brochure can lead to confusion, frustration and push your client to a competitor.

The challenge becomes knowing what type of brochure is best for your specific business. There are many different styles and designs to choose from, but not just any brochure will necessarily work for you.

Flyer Brochure

These are by far the most simple in design and the least expensive to print. Flyer brochures are usually one-sided on a 8.5 x 11 inch sheet of paper. They rely heavily on copy and print design to inform the reader of who you are and sell your product or service.

Flyer brochures are perfect to have sitting out in your office or shop for your customers to grab as they go or for handing out.

Two Panel Brochure

Sticking with simplicity, two panel brochures offers 4 areas or pages of copy and design allowing you to either get more specific about certain aspects of your company, or strategically use design to keep your customer engaged. They are definitely a step up from a flyer and look a bit more professional. Beware – these are not as easy to design as you might think. It’s best to work with a professional when it comes to designing and printing two panel brochures.

Leave two panel brochures behind after a sales call or when working a booth at a convention.

Trifolds – Barrel Style and Z-Fold

As we move into trifold brochures, there are some distinct design options that should be considered. The Barrel Style Trifold folds in to the center with the left side going over the right, while the Z-Fold is more of an accordion style. When you have a large amount of information to convey or several products you are highlighting, a trifold can be very beneficial. The tricky thing with trifold brochures is avoiding information overload. Sometimes too much information can be a turn off.

Many companies have used trifold brochures successfully as inserts or as direct mail pieces.

These are just a few examples of the most popular types of brochures. You’ll be able to know which type of brochure will work best for your company as you work on the specific message you want to convey. If you just want to quickly inform and notify your potential customer about your company, the flyer brochure may be the best. If you have several different products or services to sell, you might consider a trifold instead.

When you work with Printing Solutions, we can help you design and produce a highly effective brochure that is sure to present your company in the most effective way. To find out how to get started, give us a call at 480-596-6300.

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Andrew Pinch

Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.