Why the Most Successful Companies Use Print Marketing
Nobody goes into business wanting their company to fail. Business owners want to be successful, and there are certain steps that one must take to get there.
But if you’re not investing in print marketing, you’re missing a crucial step.
“Customers need print marketing materials, but the reason as to what it is being used for varies,” says Printing Solutions’ Director of Marketing Kristyn Lechwar. “Not every company does well online, and email campaigns will only get you so far. That’s where print marketing comes in.”
We’ve put together a list of why use successful print marketing strategies to grow their business, and why you should consider it too.
1. It’s Tactical.
One of the great things about print marketing is that you can be very strategic with it. The products you use and even how you use them can all influence your marketing results. Hosting an event with large graphic banners, signs, and informative pieces is a great tool for branding and promotions, while sending out direct mail postcards or flyers is better suited to advertising specific offers and products.
“We always get super excited when we get to design an entire trade show display, meaning the large format graphics, signs, banners, marketing material to hand out, and of course, the business cards,” Kristyn says. “These projects allow us to really go all out and produce some really impressive work.”
Print marketing gives our clients a great presentation of their company. At the end of the day, the entire goal of marketing is to present your company well so that you can get more customers. Having a great business card to hand out can make all the difference for closing a new lead.
2. It’s Versatile.
Most people hear the words, “print marketing,” and immediately think only of flyers. In reality, print marketing encompasses so much more. Anything from business cards, to brochures, flyers, car wraps, wall graphics, trade show material, and mailing services is considered print marketing.
A true testament to print’s staying power is how it has evolved over time. As our smartphone and tablet technologies continue to grow and develop, so too has the interactivity of print media with the aid of QR codes and social media integration. Though not as prevalent as in previous decades, print is just as necessary as it has always been.
3. It’s Tangible and Personal.
Print marketing brings something extra to the table that digital marketing cannot. Though digital marketing is a valuable and necessary tool in today’s computerized age, it cannot stand alone.
The problem with relying solely on digital marketing is that you need to get extremely creative to stand out from everyone else. A computer screen looks and feels the same as the next screen and the next. No matter the image you have displayed on the screen, it’s going to look essentially the same everywhere.
But when you are able to stand in front of a huge banner or get to feel that postcard in hand, it actually triggers emotions that screens do not. We are meant to send and receive messages to our brain by nonverbal communication and touch.
“It is our job as a print company to trigger high emotions to our clients without the need to speak,” Kristyn says. “We are able to speak to certain senses that digital marketing just cannot do.”
From banners to business cards, we specialize in meeting hundreds of business owners’ successful print marketing needs. Give Printing Solutions a call at 480-596-6300 to get started.