Nobody goes into business wanting their company to fail. Business owners want to be successful, and there are certain steps that one must take to get there. But if you’re not investing in print marketing, you’re missing a crucial step.
Why Is Good Graphic Design Important? Having a strong graphic design for your ad or logo can either make or break your business. But if you are trying to just throw something together quick and cheap, you are going to end up wasting not only your time, but also your valuable marketing dollars. Poor design […]
If you know the first thing about running a business, you know that you don’t have one if you don’t have clients and customers. Bringing in new customers comes fairly easy if you have a good sales team, but when it comes to keeping the ones you already have, that’s when it starts to get […]
When you think of stickers you probably picture the pack of small, glittery adhesives that came in specialty coloring books when you were a kid. But unless your business sells coloring books, those cartoonish stickers really aren’t going to benefit your marketing strategy. Fortunately, there’s a lot more to stickers than the arts and crafts […]
Finding a new employee shouldn’t be too difficult. But in the midst of one of the most competitive and diverse job markets in human history, how can you figure out if the person you interview is going to be someone who becomes an integral part of your company’s culture for years to come, or if […]
These days, nearly everyone has a business card. Whether it’s one provided by your company for the position you fill or it’s one you purchased for yourself, chances are good that you’ve had a business card at some point in your life. Studies show that having a business card is important. Sales increase 2.5 percent […]
As a tech company, your mission is to sell a vision of the future with your product. Sometimes the best way to sell the future is by using the techniques of the past. Just because you’re trying to sell the world on something new doesn’t mean you can’t use old, tried-and-tested methods of generating sales […]
There’s an emergency on the horizon. Unforeseen forces of evil arise from both inside and outside and now threaten to take over and devastate what you have been building. A highly trained team of experts with exceptional talents and powers has been assembled to first defend the integrity of what remains, and then boldly blaze a […]
Whether you’re looking for small rewards or prizes for your employees or whether you are trying to find just the right promotional gift for potential clients at a trade show, giving away branded gifts that are unique and memorable is no easy feat. You can’t expect to thrill people with mouse pads and stress balls anymore. […]
Finding and building the right partnerships in business and marketing is an important strategy for businesses no matter how big or small. Partnerships make good sense and provide more opportunities when they are built and managed properly. There is often risk involved, but with that risk comes great value and return.