There’s an art to really effective direct mail marketing. If you’re a first-timer, it can be a little overwhelming, but even direct mail veterans can find room for improvement.
Author: Printing Solutions
5 Print Products Every Business Should Invest In
There’s a lot that goes into starting a new business, not the least of which is ordering branded print products. But if you’ve never owned a business before, it may be difficult to decide which print materials you really need.
Large Format Printing and What You Are Doing Wrong
Large format printing is a lifesaver for businesses that really want to make their message stand out. The sheer size of this kind of printing makes it inherently more eye-catching than a brochure or business card, delivering your message to more customers faster.
The 5 Coolest Branded Materials Your Staff Will Love
We’ve all been there: You are the first to answer a question on training day, or are the first to make your sales goal for the month, or it’s your birthday. Your boss gives you a prize or a gift, and you’re full of excitement until you realize it’s another boring company pen or lanyard.
How to Blow the Competition Out of the Water Using Direct Mail Marketing
Direct mail marketing has become quite popular among businesses looking to grow their customer base, and no wonder — it’s one of the most effective marketing tools out there. But just because a business uses it doesn’t mean they’re using it correctly or using it well. At Printing Solutions we’ve helped dozens of businesses with […]
Why Large Format Printing is the BOMB!
Large format printing is an often overlooked facet of your business’s marketing materials. In a world where we are focused on connecting with our customers through direct mail, email, and social media, sometimes we can forget that a business still needs to convey the company’s message when clients walk in. That’s where large format printing […]
What Colors Work Best for Direct Mail Campaigns?
When you hear the word “growth,” do you picture a certain color? Do you picture green? If you said yes, you’re not alone — growth and longevity are two of the words most commonly associated with the color green. And it’s that power of suggestion that makes color one of the best marketing tools out […]
What’s Your Direct Mail Strategy?
Direct mail is one of the most popular and effective tools available to businesses when it comes to marketing. Most businesses do it to some extent, but with so many options out there for mailers, how do you decide which is best for you? In our years of experience as a leading Arizona print and […]
Picking the Right Font for your Direct Mail Campaign
Font choice can make or break the success of a direct mail campaign. Fonts have the ability to produce a visceral reaction in readers. You want that reaction to be a favorable one. But with so many fonts to choose from and more being added every day, picking the perfect font can be a daunting […]
Integrating Direct Mail with Facebook for Maximum Results
In today’s digitally focused world, there are more ways than ever to engage with potential customers. While direct mail campaigns are still a fantastic way to target a customer base, social media has become one of the dominant modes of communication for the majority of your potential clients.