The goal for most businesses is to find a way to carefully and strategically set themselves apart from their competitors. While you still want to be easily understood and recognized for the products and services you offer, you still want your own identity.
Category: Business Strategy
Leverage Postcards To Build Business Relationships
Most businesses have become accustomed to digital marketing campaigns designed to promote a new service, ask for new business or even maintain a strong relationship. Emails, social media campaigns and updated websites are generally expected these days from the businesses you work with. Try shaking things up by incorporating a strategically designed postcard to use […]
Unique Branded Merchandise/Swag for Your Employees
Most employees would agree that it’s fun to get company branded swag every now and then. In the past, items such as coffee mugs, tee shirts, and even pens and pencils with the logo on it serve as the perfect prizes at meetings or gatherings. They can also serve to promote company solidarity and team […]
4 Ways You May be Creating Inconsistency With Your Brand
When you spend thousands of dollars to develop and strengthen a brand that you believe in, the last thing you want to do is dilute the power of that branding with inconsistencies. Yet as time goes on, we continue to see businesses make this mistake. They are engaged, often unintentionally, in detracting from their brand […]
Five Design Trends to Look Out for in 2015
A new year gives us all new energy and a boost in our desire to take things to the next level. We find ourselves ready to take on new challenges in an effort to increase business and grow like we never have before. Related: 2015 Trend: Metal Business Cards. Part of that growth involves paying […]
Top 7 Ways to Generate Leads on Twitter you Must Know
Twitter has become a major source of new potential online business as it gives your company the opportunity to interact with consumers directly. When attempting to generate leads on Twitter, your tweets must differentiate from the norm. With a few small tweaks, you can transform your tweets into leads. It is simply a matter of […]
6 Marketing Strategies for Maximizing your ROI
Maximizing ROI through marketing efforts is a constant challenge for marketing professionals but critical to the success of the company. Therefore, to address this, marketers must utilize quantitative data to measure the results of their campaigns regardless of the channel. From those numbers, they can create marketing strategies to maximize ROI for existing and future […]
7 Tips for Highly Effective Marketing Material
Go ahead and try to grow your business without the right marketing material…just try it! Our bet is that you won’t get very far. There’s a good reason that solid marketing materials have been used by successful businesses for hundreds of years. It works! We live in the digital age when the focus is on […]
4 Tips To Minimize Turnaround Times With Your Print Vendors
One of the most crucial elements in getting an order printed is turnaround time. While most printers offer rush services at an extra cost, the ideal approach is for both the client and the vendor to maximize efficiency and minimize the overall time it takes for the project to be completed. As a leading design […]
Best Colors to Use in Marketing Materials
Whether we realize it or not, the colors used in marketing materials are sending a very big message to their target audience all on their own. There are specific feelings and emotions that certain colors evoke and when the right color is used in the right place, it can play a key role in delivering […]