Before and After the Creative Process: See the Life Cycle of a Branding Project

Before and After the Creative Process: See the Life Cycle of a Branding Project

By | Brand, Business Strategy, Design, Food For Thought, Friendly Advice, Logo, Marketing, Print Marketing Advice, Printing Trends, Social Media

Here at Printing Solutions, we love helping businesses refine and share their brand through print. Our branding package is a popular choice among business owners who are looking for a little guidance in how to put their company out there and want us to work our magic. Read More

Business Card Upgrades

5 Fun Upgrades to Your Business Cards

By | Brand, Business Cards, Business Strategy, Design, Food For Thought, Friendly Advice, Logo, Marketing, Networking, Print Marketing Advice, Printers, Printing Trends

Here at Printing Solutions, we firmly believe that people should be impatient to hand out their business card. Once you start to lose that spark, it’s time to consider upgrading to a look that is more current and eye-catching. We provide the best solutions for our clients, and often, they include one of these 5 business card upgrades. Take a look: Read More

Branding Package

How Can a Branding Package Help My Business?

By | Brand, Design, Logo, Marketing, Print Marketing Advice, Social Media

In today’s competitive economy, nothing hurts a business more than weakness or lack of clarity in their brand. But most business owners struggle to really nail down a clear brand identity, instead leaving their business cards, brochures, and social media channels with an inconsistent look.

If this sounds familiar, a branding package from Printing Solutions could be a great step in creating your business’s identity. We sat down with our Director of Marketing Kristyn Dingman to learn how it works. Read More

Why Graphic Design

Why Graphic Design is Vital for Your Business

By | Brand, Business Strategy, Design, Food For Thought, Friendly Advice, Logo, Marketing, Print Marketing Advice, Trends

Why Is Good Graphic Design Important?

Having a strong graphic design for your ad or logo can either make or break your business.

But if you are trying to just throw something together quick and cheap, you are going to end up wasting not only your time, but also your valuable marketing dollars. Poor design can lead to an unclear message or brand representation. In the end, it can result in a false image of your business to your designed audience.

If you’re thinking of adjusting your company’s graphic design, here are some things to consider before you jump in. Read More

best fonts for 2016

How to Choose the Best Fonts for 2016

By | Brand, Design, Logo, Marketing, Print Marketing Advice, Printing Trends, Web Designer, Website

A picture’s worth a thousand words, but if you’re a savvy business owner, you probably know that the font you choose for those thousand words is pretty important too.

“It’s just like the filter that you put on a photo; it says a lot about the person and who they are. That’s what font faces represent,” says Kristyn Lechwar, Printing Solutions’ Director of Marketing. “It represents who you are and what your company is. Without someone actually being able to read the words, they can get a feel for your company just by looking at the font.”

We’ve put together our best tips for how to choose the best fonts for 2016. Is your favorite font sending the right image? Read on to find out.

Read More

Metal Business Cards

Metal Business Cards? 2015 Print Trends You Must Know

By | Business Cards, Business Strategy, Design, Logo, Uncategorized

Business cards are one of the best ways to make a great first impression in any new meeting or relationship. The graphic design and business print industries have made notice of emerging technologies and new trends that are sure to be statement makers in 2015, our favorite of which is the metal business card.

The technology and ability to create metal cards has existed for some time now, but never with the precision and scope of design capabilities as we have now. Consider it a high-definition etching of your business image on a sleek, sophisticated sheet of stainless steel. It is the perfect combination of structure and functionality. Now think about handing that to your potential clients or partners, as opposed to the traditional paper and ink version of the past.

Related: What to Include on Your Business Cards.

About Metal Business Cards

Metal business cards are available in variety of finishes and colors. If you like the bold look of black steel with silver-gray etching, we can give you that look. If you want the class and style of gold, silver or copper, we can deliver those options as well. You can also choose from different thicknesses and etching styles, and can request custom cutouts and shapes, too.

These state of the art metal business cards are just one more way that Printing Solutions can help you impress your contacts, surpass your competition and stay relevant and modern with your business branding and design. We also offer a variety of services including logo and branding development, marketing materials, and other vital business design and printing services.

Related: Why you Need a Graphic Designer for you Logo.

Want Metal Business Cards?

Start with metal business cards in 2015 and know that the possibilities are endless. Our talented team of graphic designers will ensure that you have the text, image, color and texture you need to deliver your brand identity with the finest design and highest quality product possible.

Create Your Logo

Why You Need a Graphic Designer to Create Your Logo or Marketing Materials

By | Design, Logo

If you’re looking to revamp your brand and need to redesign your materials, hire a graphic designer! Whether you’re creating a new logo or just new brochures, leave it to the professionals. Here at our Scottsdale print company, we have graphic designers on-staff for just this reason.

Related: Your Pre-Print Checklist

Our graphic designers are highly trained and can walk you through the redesign process step by step. They’ll make sure to put your vision down on paper and spend time with you working out just what that vision is.

Here’s why you should leave your design to the professionals:

  • The design process will be faster – Our graphic designers are good at what they do. Actually, they’re great! They know design software like the back of their hand so the process will go a lot faster than if you have a an amateur artist work on your design or do it yourself.

 

This of it this way… It’s like hiring an artist to paint your family portrait, then you realize it’s going to cost money so you decide to do it yourself, but you only know how to “paint by numbers”. The lack of experience will show.

 

  • You’ll have a professional look to your materials – Even an untrained eye can tell the difference between an amateur and professionally designed logo. You can look at almost any business and compare their first logo when they were first starting to their current logo and see the progression as they hired better designers. We want your logo to give off the right vibe so we’ll spend as long as it takes to get it just right.

 

  • Consistency – Once you’ve created your look, you want it to remain consistent throughout your marketing materials and your website. Colors should match exactly, logos should be appropriately sized and your tone and wording should be consistent as well.

 

The fact is, you’ll get what you pay for. If you spend a little extra, you’ll get a better designed logo, brochure, poster or whatever it may be. We value our graphic designers here at Printing Solutions because they get the job done well and to the client’s specifications. Even if you have no idea what it is you want, we can set up a time for you to visit with one of our designers and strategize on what would be best for your business.

Related: Include This On Your Business Card

We want you to put your best foot forward in any scenario whether it be handing out your business card at a meeting or setting up your booth at a trade show, showcasing your logo and brand. If you have any questions about our designers, would like one a graphic designer to create your logo or want more information on any of our print materials in Phoenix, please call 480-596-6300.