As any good print company knows, it’s important to be thorough with your work in order to avoid costly mistakes. One way our Scottsdale printing company achieves this is by creating an extensive pre print checklist. The pre-print stage can be the most difficult because it involves a lot of moving pieces and everything must […]
Category: Print Marketing Advice
10 Printing Terms You Need to Know
For us here at Printing Solutions, printing terms are an old hat. We throw them around without a second thought. But we know that our clients might not always understand the lingo we use. In an effort to make sure you have a stress-free, seamless visit to our commercial printing business in Scottsdale, we’ve listed […]
The Worst Fonts For Marketing Materials
It’s that time again, the time where I share my business insights as the owner of a print company in Scottsdale, AZ. On topic for today’s discussion: the worst fonts for marketing materials. Here at Printing Solutions, we create marketing products for a wide range of clients, from mom and pop shops to corporate businesses […]
Why We Love Printing, and Why You Should, Too
Long Live Print! Listen up folks: printing is not dead. I repeat: printing is NOT dead. You may have heard otherwise, but as the owner of a printing company in Arizona, I’m here to tell you that the “death of printing” myth is simply that: a myth. Yes, technology is taking over our culture by leaps […]
EDDM Printers Can Save You Money
Every Door Direct Mail or EDDM is a way for businesses to mail to every home or address in a specific area or zip code at a discounted postage rate. The mail piece has to follow specific EDDM USPS formatting guidelines, however when executed properly EDDM can enable small businesses to send targeted, affordable offline […]
Planning For Success With Printing
As another year passes by, we wish 2013 a fine farewell. Money was tight and there is no doubt that economic factors played a key role in limiting company spending. However, one of the great things about starting a New Year is that marketing budgets have been reset and companies are oftentimes eager to move […]
Defining Your Brand With a Custom Logo
What Does Your Brand Say About You? Does it tell people you are dependable, loyal and reliable about who you are and the products or services you represent? If it does, then the chances are that your logo is at last partially responsible because it represents your business on your website, business cards and other […]
Marketing With Printed Greeting Cards Adds a Personal Touch
Let’s face it. Everybody loves receiving a personal greeting card in the mail. Simply knowing that someone took the time to show that they care enough to remember you generally makes a person feel all warm and tingly inside. As a business owner, that premise makes custom greeting cards a potentially invaluable tool for building […]
Custom Flyers are the Billboards for Small Business Advertising
The tried and true method of advertising with flyers has been around nearly as long as advertising itself. The act of calling attention to an upcoming event, public notice, promotion or special with a simple one-page flyer attached to a wall, tree, telephone pole or virtually anywhere, is advertising in it’s simplest form. Whether it’s […]
Custom Vinyl Decals Make Your Walls Talk
Have you ever walked into an office and noticed absolutely nothing? You look around and all you see are bare walls and their dull, monotone paint. The only thing you might really remember is that quiet, repetitive Muzak at a volume that you can barely hear, and in fact, you probably wouldn’t if your mind […]