Are banners worth it when it comes to establishing a presence at a trade show, conference or even an office space? The answer is in the design. Comparatively speaking, banners are one of the most cost effective forms of branding and marketing available. Does that mean they will always be helpful? Definitely not! Unfortunately, a […]

For many companies, annual trade shows in various locations across the country are an integral part of growing their business in 2015. Research shows that the businesses who attend trade shows are much more willing to make decisions based on what they see and hear at the events. They offer an excellent opportunity for networking […]

For those of us who have watched the Super Bowl on a consistent basis for the last several years, we all know there is a third team playing their best game at the same time the 2 football teams are on the field. It’s the team of Super Bowl Commercials and they most likely have […]

At the same time that the queen of the millennial age, Taylor Swift, enjoys rampant success from the release of her newest album, 1989, she may be also teaching businesses everywhere a few important lessons in marketing. If not teaching, at least providing a good reminder of how important branding, consistency and connecting with an […]

So much has changed in the last few years when it comes to 3D printing. What was once a very exclusive technology to the very wealthy is now becoming more accessible as prices have decreased. 3D printers are playing a more important role than ever for both businesses and individuals. Related: Metal business cards? 2015 […]

At some point, when your focus is on growing and increasing business, you will have to put some thought into how to make your business stand out from your competition. This almost always comes back to a good marketing strategy including the various marketing material you use to reach your contacts. In order to be […]

It seems that inside of us all, there is a great graphic designer that is just waiting to be discovered. We know we have it in us to create the perfect website for our business or to design an eye-catching brochure that is sure to attract everyone on our contact list. With this desire to […]

Most businesses will have had conversations by now about their digital marketing plans for 2015. These plans will undoubtedly include social media strategies, an increase in targeted email responses, and a focus on mobile friendly websites. These have definitely proven to be successful marketing strategies in the past and there is no reason to believe […]

Print strategy goes beyond choosing colors and paper for your business cards and stationery. To truly be effective in reaching your customer or client at the right time and in the right place, you should also consider other significant factors such as the time of year. Related: What Goes into a Brand? Changing your printing […]

Business cards are a big part of your first impression on a potential customer or client…and you know what they say about first impressions. Do not make the mistake of underestimating a business card as a way to connect with your target audience. Some people may be under the impression that business cards are an […]