Most businesses will have had conversations by now about their digital marketing plans for 2015. These plans will undoubtedly include social media strategies, an increase in targeted email responses, and a focus on mobile friendly websites. These have definitely proven to be successful marketing strategies in the past and there is no reason to believe […]
Author: Printing Solutions
How Your Printing Practices Should Change During the Seasons
Print strategy goes beyond choosing colors and paper for your business cards and stationery. To truly be effective in reaching your customer or client at the right time and in the right place, you should also consider other significant factors such as the time of year. Related: What Goes into a Brand? Changing your printing […]
3 Reasons Why Your Business Cards Aren’t Working
Business cards are a big part of your first impression on a potential customer or client…and you know what they say about first impressions. Do not make the mistake of underestimating a business card as a way to connect with your target audience. Some people may be under the impression that business cards are an […]
What Goes into a Brand?
“Your brand isn’t what you say it is. It’s what they say it is.” – Marty Neumeier, ‘The Brand Gap’ Have you ever wondered how much work goes into a logo? Or what your designers are really doing behind their computer screens when you hand over your company identity for them to redesign, or maybe […]
Direct Mail – Why it’s Making a Comeback in a Big Way
When it comes to marketing, we are all looking for the next big trend or the best new strategy to promote our services and products. As it turns out, the next big thing may be something we are all more aware of than we realize. Business analysts and marketing strategists continue to point to the […]
Five Design Trends to Look Out for in 2015
A new year gives us all new energy and a boost in our desire to take things to the next level. We find ourselves ready to take on new challenges in an effort to increase business and grow like we never have before. Related: 2015 Trend: Metal Business Cards. Part of that growth involves paying […]
Top 7 Ways to Generate Leads on Twitter you Must Know
Twitter has become a major source of new potential online business as it gives your company the opportunity to interact with consumers directly. When attempting to generate leads on Twitter, your tweets must differentiate from the norm. With a few small tweaks, you can transform your tweets into leads. It is simply a matter of […]
Top 10 Green Printing Processes
Although there is no official standard to determine green printing processes, an environmentally-minded printer should utilize the most eco-friendly paper; reduce waste ink, solvents and toxic chemicals and be willing to use natural inks such as soy and other vegetable inks. There are many different types of green printing processes; the following is a list […]
6 Marketing Strategies for Maximizing your ROI
Maximizing ROI through marketing efforts is a constant challenge for marketing professionals but critical to the success of the company. Therefore, to address this, marketers must utilize quantitative data to measure the results of their campaigns regardless of the channel. From those numbers, they can create marketing strategies to maximize ROI for existing and future […]
The Realtor’s Guide to Graphic Design: 5 Tips to Save Time, Money and Your Sanity
Take a moment and reflect on what makes you competitively unique in the space of real estate. Is it personal networking? Attention to detail? A level and hustle unmatched by no other? No matter what your competitive edge is – I can guarantee there are far more areas related to business that fall outside of […]