TED Talks are a big part of the Printing Solutions culture. They’re a great way to educate ourselves on specific topics without added bias, opinions, or unnecessary influence. We go to TED talks for inspiration, education, and as an entertainment resource. Every so often, someone on the team will find a useful TED talk and […]
Category: Social Media
Before and After the Creative Process: See the Life Cycle of a Branding Project
Here at Printing Solutions, we love helping businesses refine and share their brand through print. Our branding package is a popular choice among business owners who are looking for a little guidance in how to put their company out there and want us to work our magic.
How Can a Branding Package Help My Business?
In today’s competitive economy, nothing hurts a business more than weakness or lack of clarity in their brand. But most business owners struggle to really nail down a clear brand identity, instead leaving their business cards, brochures, and social media channels with an inconsistent look. If this sounds familiar, a branding package from Printing Solutions […]
4 Ways You May be Creating Inconsistency With Your Brand
When you spend thousands of dollars to develop and strengthen a brand that you believe in, the last thing you want to do is dilute the power of that branding with inconsistencies. Yet as time goes on, we continue to see businesses make this mistake. They are engaged, often unintentionally, in detracting from their brand […]
Expo Booths that Draw a Crowd
For most businesses, there is one way to truly measure the success of their participation at a trade show or business expo – the size of the crowd at their expo booths. All of the work and thought that was put into presenting a display that will leave a lasting and convincing impression is for […]
Five Design Trends to Look Out for in 2015
A new year gives us all new energy and a boost in our desire to take things to the next level. We find ourselves ready to take on new challenges in an effort to increase business and grow like we never have before. Related: 2015 Trend: Metal Business Cards. Part of that growth involves paying […]
Top 7 Ways to Generate Leads on Twitter you Must Know
Twitter has become a major source of new potential online business as it gives your company the opportunity to interact with consumers directly. When attempting to generate leads on Twitter, your tweets must differentiate from the norm. With a few small tweaks, you can transform your tweets into leads. It is simply a matter of […]
Top 10 Green Printing Processes
Although there is no official standard to determine green printing processes, an environmentally-minded printer should utilize the most eco-friendly paper; reduce waste ink, solvents and toxic chemicals and be willing to use natural inks such as soy and other vegetable inks. There are many different types of green printing processes; the following is a list […]
7 Tips for Highly Effective Marketing Material
Go ahead and try to grow your business without the right marketing material…just try it! Our bet is that you won’t get very far. There’s a good reason that solid marketing materials have been used by successful businesses for hundreds of years. It works! We live in the digital age when the focus is on […]
How to Use Call Tracking to Optimize your Print Marketing
The marketing resources that are available today are much more complicated and diversified than years past. The majority of companies utilize numerous marketing methods to generate online leads and conversions. This leaves the question as to which platforms are most effective at providing the best returns on investment. With most businesses using many analytics tools […]